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Boys Body Spray Ages 8-12

Fail

The top 5 brands take 100% of clicks, so Boys Body Spray Ages 8-12 is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$70K/yr45K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
91%top-5 click share · 3 brands · 87 sellers

Flapen Score

Boys Body Spray Ages 8-12 against its category

The dotted line is the Beauty & Personal Care average. Past it, Boys Body Spray Ages 8-12 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Body Spray Ages 8-12 market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Body Spray Ages 8-12 45K times last year and spent an estimated $70K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
11.5%
Market size, estimated
$70Ka year
Top search term
nautica body spray for men10K searches a year

02 · Price

A sale here is worth $13.42.

Listings sell for $13.42 on average, from $10.41 to $21.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $13.42 that is $3K to $7K a year per listing.

Average price
$13.42under the $15 to $100 sweet spot
Price range
$10.41–$21.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #118 within Men's. It carries 2,319 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
3.9%
Average rank
#118in Men's
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,319per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Boys Body Spray Ages 8-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 25%
  • Brand 32%

Demand

Boys Body Spray Ages 8-12 search demand

Weekly searches over the year. Pick a range.

18K13KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Boys Body Spray Ages 8-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nautica body spray for men10K/yr
  • nautica body spray6K/yr
  • nautica voyage body spray5K/yr
  • kids body spray boys6K/yr
  • boys body spray ages 8-1210K/yr
  • nautica spray3K/yr
  • nautica blue body spray3K/yr
  • nautica deodorant for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Body Spray Ages 8-12

We read the reviews and the return reasons for every product selling here.

74%of positive reviews mention “Smell”
52%of negative reviews mention “Smell”
0.1%of orders come back
“subtle smell”
A buyer, on “Smell”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Boys Body Spray Ages 8-12 questions

Answered from the same tracked data.