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Boys Body Spray

Fail

The top 5 brands take 100% of clicks, so Boys Body Spray is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$519K/yr442K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
62%top-5 click share · 2 brands · 96 sellers

Flapen Score

Boys Body Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Boys Body Spray is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Body Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Body Spray 442K times last year and spent an estimated $519K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $519K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
7.0%
Market size, estimated
$519Ka year
Peak month
December5.6× the quietest month
Top search term
adidas cologne61K searches a year

02 · Price

A sale here is worth $16.65.

Listings sell for $16.65 on average, from $5.52 to $99.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $16.65 that is $25K to $33K a year per listing.

Average price
$16.65inside the $15 to $100 sweet spot
Price range
$5.52–$99.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$25K–$33K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #263 within Men's. It carries 9,329 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
87%
Out of stock, average day
2.2%
Average rank
#263in Men's
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
9,329per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Boys Body Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

96

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Boys Body Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.6×

Search terms

Top Boys Body Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adidas cologne61K/yr
  • adidas cologne for men92K/yr
  • adidas perfume for men29K/yr
  • adidas perfume23K/yr
  • adidas moves for him34K/yr
  • boys body spray44K/yr
  • adidas moves16K/yr
  • adidas moves cologne for men15K/yr
  • adidas body spray11K/yr
  • adidas cologne for man13K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Body Spray

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Smell”
42%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Scent doesn't last long”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Boys Body Spray questions

Answered from the same tracked data.