Is boy smells candles profitable to sell on Amazon United States?

The niche generates $109K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Skip it (46/100).

How competitive is the boy smells candles niche?

4 brands and 15 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

When does demand for boy smells candles peak?

Demand peaks in Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the boy smells candles niche?

Listings span $7.53–$63.64; the average listing price is $27.92 (sweet spot $15–$100). The average incumbent carries 3,432 reviews — the moat a new listing must climb.

boy smells candles

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$27.92

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Price range

Great$7.53–$63.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+15.1%

90-day search growth — must beat 0% to launch

Review moat

Okay3,431.58

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$109K

$109K/yr · 97K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, boy smells candles is a $109K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

boy smells candles market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $168K–$223K; units × avg price
Conversion rate: 4.0%
Avg BSR: #97
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.7%
Avg brand age: 54 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Salt & Stone90%
nippon kodo4%
Gya Labs3%
EUQEE3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.3×

Open Trend

Top boy smells candles search terms

salt and stone bergamot and hinoki38K/yr +19.3%8.8% conv.
hinoki37K/yr +11.6%1.0% conv.
salt and stone bergamot14K/yr +8.4%9.4% conv.
hinoki wood8K/yr +27.7%0.5% conv.

All search terms

Top boy smells candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Salt & Stone Body Mist | Bergamot & Hinoki | Skincare Infused Hair & Body Spray for Women and Men | Hydrating Fragrance with Glycerin and Red Algae | Vegan Cruelty Free 3.4 fl oz

Salt & Stone$42.654.0★1,050 rev

Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz

Salt & Stone$34.934.3★8,494 rev

Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Bergamot & Hinoki

Salt & Stone$19.194.1★17,074 rev

Salt & Stone Signature Scent Duo Set | 48 Hour Aluminum-Free Deodorant & Hydrating Body Mist | Skincare-Infused Deodorant & Body Spray | Bergamot & Hinoki

Salt & Stone$63.644.4★133 rev

Salt & Stone$19.214.2★2,424 rev

Newest

by launch date

Salt & Stone Body Cream | Hydrating Formula with Seaweed Extracts Spirulina & Squalane | Deep Hydration Skin Barrier Support & Healthy Glow | For all Skin Types | Bergamot & Hinoki 6.7 fl oz

Salt & Stone$40.31541 rev

10mo ago

Salt & Stone Signature Scent Duo Set | 48 Hour Aluminum-Free Deodorant & Hydrating Body Mist | Skincare-Infused Deodorant & Body Spray | Bergamot & Hinoki

Salt & Stone$63.64133 rev

12mo ago

Salt & Stone$47.192,424 rev

1y ago

Salt & Stone Body Mist | Bergamot & Hinoki | Skincare Infused Hair & Body Spray for Women and Men | Hydrating Fragrance with Glycerin and Red Algae | Vegan Cruelty Free 3.4 fl oz

Salt & Stone$42.651,050 rev

2y ago

Salt & Stone$19.212,424 rev