Boy Smells Candles

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

+15.1%

Conversion, latest week

4.0%

Market size, estimated

$109Ka year

Peak month

December2.3× the quietest month

Top search term

salt and stone bergamot and hinoki38K searches a year

Listings sell for $27.92 on average, from $7.53 to $63.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $27.92 that is $14K to $21K a year per listing.

Average price

$27.92inside the $15 to $100 sweet spot

Price range

$7.53–$63.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$14K–$21K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #97 within Deodorants & Antiperspirants. It carries 3,432 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#97in Deodorants & Antiperspirants

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

3,432per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months