Bourbon Soap
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Bourbon Soap is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $402K/yr140K searches / yr
- 90-day growth
- +4.6%search demand this quarter
- Competition
- 59%top-5 click share · 2 brands · 585 sellers
Flapen Score
Bourbon Soap against its category
The dotted line is the Beauty & Personal Care average. Past it, Bourbon Soap is stronger. Inside it, weaker.
Market
The Bourbon Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Bourbon Soap 140K times last year and spent an estimated $402K. All 2 brands take every click. Demand peaks in Jan–Apr–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- +4.6%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $402Ka year
- Peak month
- December5.7× the quietest month
- Top search term
- dr squatch wood barrel bourbon23K searches a year
02 · Price
A sale here is worth $22.75.
Listings sell for $22.75 on average, from $6.20 to $46.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $22.75 that is $17K to $23K a year per listing.
- Average price
- $22.75inside the $15 to $100 sweet spot
- Price range
- $6.20–$46.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $17K–$23K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #58 within Deodorants & Antiperspirants. It carries 9,220 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #58in Deodorants & Antiperspirants
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 9,220per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Bourbon Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
585
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Brand 178%
- Brand 222%
Demand
Bourbon Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr, Dec · busiest ÷ quietest = 5.7×
Search terms
Top Bourbon Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dr squatch wood barrel bourbon23K/yr
- wood barrel bourbon dr squatch20K/yr
- duke cannon buffalo trace12K/yr
- dr squatch soap wood barrel bourbon13K/yr
- dr squatch body wash wood barrel bourbon8K/yr
- bourbon soap7K/yr
- wood barrel bourbon4K/yr
- dr squatch bourbon5K/yr
- dr squatch liquid soap wood barrel bourbon6K/yr
- duke cannon bourbon5K/yr
Reviews and returns
What reviews say buyers love and hate about Bourbon Soap
We read the reviews and the return reasons for every product selling here.
“Smells strange”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bourbon Soap questions
Answered from the same tracked data.