bourbon soap
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$22.75avg listing price — sweet spot $15–$100
Price range
Great$6.20–$46.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$402K$402K/yr · 140K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Review moat
Bad9,220.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bourbon soap is a $402K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
bourbon soap market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $341K–$455K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 6.4%
- Avg brand age
- 59 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
585
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Dr. Squatch78%
- Duke Cannon Supply Co.22%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.Peak months: Jan, Apr, Dec · busiest ÷ quietest = 5.7×
Top bourbon soap search terms
- dr squatch wood barrel bourbon23K/yr
- wood barrel bourbon dr squatch20K/yr
- duke cannon buffalo trace12K/yr
- dr squatch soap wood barrel bourbon13K/yr
- dr squatch body wash wood barrel bourbon8K/yr
- bourbon soap7K/yr
- wood barrel bourbon4K/yr
- dr squatch bourbon5K/yr
- dr squatch liquid soap wood barrel bourbon6K/yr
- duke cannon bourbon5K/yr
Top bourbon soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Squatch All Natural Bar Soap for Men with Medium Grit Wood Barrel Bourbon 5 Ounce (Pack of 1)
Dr. Squatch$6.604.7★2,879 rev
Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Wood Barrel Bourbon (5 oz 3-Pack)
Dr. Squatch$20.854.6★13,552 rev
Duke Cannon Supply Co. Extra Large Bar Soap - Mens Natural Bar Soap With A Masculine Scent - Big American Bourbon Scented - All Skin Types - Hydrating Big Brick of Soap - Bourbon 10 oz
Duke Cannon Supply Co.$7.684.8★1,664 rev
Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Wood Barrel Bourbon 2.65oz Stick (3-Pack)
Dr. Squatch$35.274.5★6,040 rev
Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Maverick Musk + Wood Barrel Bourbon 2.65oz Stick (2-Pack)
Dr. Squatch$25.544.3★24,377 rev
Newest
by launch date
Dr. Squatch Invisible Glide Natural Mens Deodorant Smooth Glide No Stains Aluminum Free Deodorant Men Safe for Sensitive Skin Fresh Falls + Wood Barrel Bourbon 2.65oz (2-Pack)
Dr. Squatch$24.091,044 rev
Duke Cannon Supply Co. Bar Soap Puck - Mens Rounded Bar Soap with Masculine Scents - Disc-Shaped Mens Soap - Hydrating & Deep Cleaning - All Skin Types - Bourbon 5 oz
Duke Cannon Supply Co.$6.20569 rev
Dr. Squatch Mens Natural Shampoo and Conditioner Set Sulfate & Paraben Free Natural Shampoo and Conditioner for Men Scalp Nourishing Formula Wood Barrel Bourbon (11 fl oz 2-Pack)
Dr. Squatch$30.3711,254 rev
Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Wood Barrel Bourbon (5 oz 3-Pack)
Dr. Squatch$20.8513,552 rev
Duke Cannon Supply Co. Thick High Viscosity Body Wash - 3X Thicker Cleansing Shower and Bath Gel Mineral-Enriched Body Wash for Men - Big American Bourbon - Mens Body Scrub - Bourbon (18 oz)
Duke Cannon Supply Co.$7.731,287 rev
Trending
90-day click momentumDr. Squatch Invisible Glide Natural Mens Deodorant Smooth Glide No Stains Aluminum Free Deodorant Men Safe for Sensitive Skin Fresh Falls + Wood Barrel Bourbon 2.65oz (2-Pack)
Dr. Squatch$24.094.2★
Dr. Squatch Natural Mens Body Wash Shower Gel - Cleansing Nourishing Long Lasting Scent Moisturizing Body Wash for Men - Coconut Castaway + Wood Barrel Bourbon (14 oz 2-Pack)
Dr. Squatch$31.644.4★
Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Wood Barrel Bourbon 2.65oz Stick
Dr. Squatch$12.914.3★
Dr. Squatch Natural Mens Body Wash Shower Gel - Cleansing Nourishing Long Lasting Scent Moisturizing Body Wash for Men - Pine Tar + Wood Barrel Bourbon (14 oz 2-Pack)
Dr. Squatch$31.944.4★
Dr. Squatch Natural Cologne for Men - Scent-Lock Technology and Sustainably-Sourced Ingredients - Fireside Bourbon Cologne (1.7 fl oz)
Dr. Squatch$46.674.5★
What buyers say about bourbon soap
What buyers praise and complain about, mined from review topics.What buyers love
“mild aroma”
“high quality & delivered quickly”
“Worth the money”
“proven endurance”
“leaves you clean”
“Arrived as expected”
“Generous lather and rinses off thoroughly”
“Does the job”
“This definitely fits the bill”
“The best clean you will ever feel”
What buyers complain about
“Smells strange”
“Expensive”
“not great lifespan”
“I was allergic”
“It doesn't make a good lather”
“All my shirts that were worn while using this deodorant are now permanently stained and unwearable”
“Doesnt work well”
“Its absolute trash”
“Natural fragrance claim is false”
“Chalky when dry”
Top return reasons
Common questions
- Is bourbon soap profitable to sell on Amazon United States?
- The niche generates $402K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the bourbon soap niche?
- 2 brands and 585 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bourbon soap?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.
- When does demand for bourbon soap peak?
- Demand peaks in Jan–Apr–Dec; the busiest month runs 5.7× the quietest.
- What does it cost to enter the bourbon soap niche?
- Listings span $6.20–$46.67; the average listing price is $22.75 (sweet spot $15–$100). The average incumbent carries 9,220 reviews — the moat a new listing must climb.