Bourbon Cologne for Men

Shoppers searched for this 525K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $898K a year.

Searches, last 12 months

525K

Growth, 90 days vs prior 90

-23.8%

Conversion, latest week

4.8%

Market size, estimated

$898Ka year

Peak month

February3.2× the quietest month

Top search term

asad bourbon159K searches a year

Listings sell for $35.73 on average, from $23.25 to $56.29. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 10,000 to 12,500 of them. At $35.73 that is $357K to $447K a year per listing.

Average price

$35.73inside the $15 to $100 sweet spot

Price range

$23.25–$56.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

10,000–12,500

Revenue per listing a year

$357K–$447K

Returns

0.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #388 within Men's. It carries 1,477 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

40%

Out of stock, average day

0.0%

Average rank

#388in Men's

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,477per listing

Listings tracked

5

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

82 months