Is bourbon cologne for men profitable to sell on Amazon United States?

The niche generates $898K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Skip it (45/100).

How competitive is the bourbon cologne for men niche?

3 brands and 123 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bourbon cologne for men?

Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.1%.

When does demand for bourbon cologne for men peak?

Demand peaks in Feb–Mar–Apr–May; the busiest month runs 3.2× the quietest.

What does it cost to enter the bourbon cologne for men niche?

Listings span $23.25–$56.29; the average listing price is $35.73 (sweet spot $15–$100). The average incumbent carries 1,477 reviews — the moat a new listing must climb.

bourbon cologne for men

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.73

avg listing price — sweet spot $15–$100

Price range

Incredible$23.25–$56.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$898K

$898K/yr · 525K searches

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,477.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.8%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bourbon cologne for men is a $898K/yr Amazon United States market (525K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 45/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

bourbon cologne for men market data

Units sold / yr: 20K–25K; avg 10,000–12,500/product
Revenue / yr: $715K–$893K; units × avg price
Conversion rate: 4.8%
Avg BSR: #388
Page quality: 0%
Prime: 40%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

123

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Lattafa84%
Bath & Body Works9%
ocpcrn7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.8% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 3.2×

Open Trend

Top bourbon cologne for men search terms

asad bourbon159K/yr -37.3%4.0% conv.
lattafa asad bourbon72K/yr -33.2%4.7% conv.
bath and body works mens cologne47K/yr -6.9%0.7% conv.
asad bourbon lattafa38K/yr -16.4%4.2% conv.
bath and body works cologne30K/yr -3.9%0.9% conv.
bourbon cologne21K/yr +12.9%1.5% conv.
lattafa bourbon37K/yr -32.8%4.6% conv.
bourbon cologne for men28K/yr -36.7%1.3% conv.
bath and body works cologne for men14K/yr +5.1%1.1% conv.
bath and body works men cologne11K/yr -15.7%0.8% conv.

All search terms

Top bourbon cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lattafa Asad Bourbon for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml

Lattafa$26.844.7★6,331 rev

ocpcrn Bourbon Asad Eau De Parfum Perfumes for men Unisex 3.4 ounce(100 ML)

ocpcrn$23.254.1★67 rev

Lattafa Asad Elixir + Asad Bourbon EDP 100ml Spray Bundle

Lattafa$56.294.6★59 rev

Bath & Body Works Mahogany Teakwood Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him

Bath & Body Works$35.574.6★708 rev

Bath & Body Works Bourbon Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him

Bath & Body Works$36.724.6★221 rev

Newest

by launch date

Lattafa Asad Elixir + Asad Bourbon EDP 100ml Spray Bundle

Lattafa$56.2959 rev

7mo ago

ocpcrn Bourbon Asad Eau De Parfum Perfumes for men Unisex 3.4 ounce(100 ML)

ocpcrn$23.2567 rev

1y ago

Lattafa Asad Bourbon for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml

Lattafa$26.846,331 rev

1y ago

Bath & Body Works Mahogany Teakwood Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him

Bath & Body Works$35.57708 rev

4y ago

Bath & Body Works Bourbon Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him

Bath & Body Works$36.72221 rev

9y ago

What buyers say about bourbon cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Fresh fragrance/ lasting long”

Value For Money7%

“good value”

Quality-Overall6%

“Additionally, the bottles are beautiful”

Durability4%

“Great proformance and longevity for the price”

Soft Feel2%

“Nice smooth and sweet”

Advertised Vs Actual Product1%

“Product As Described”

Moist/Dry1%

“dries down beautifully”

Suitability Winter Weather1%

“It is cheap and is good for all winter and fall occasions”

Suitability Hot Weather1%

“I think its perfect for evenings or cooler weather”

Material Quality0%

“for the price point it's a solid product”

What buyers complain about

Smell43%

“Doesnt smell good”

Durability15%

“It doesnt last any more than 2hours to to be honest”

Quality-Overall4%

“Performance lacking”

Advertised Vs Actual Product3%

“Not as pictured”

Leak-Proof3%

“the bottle was leaking upon delivery”

Strength2%

“I find it pretty weak”

Ease Of Application2%

“lingers long after applied”

Value For Money2%

“Also is is relatively expensive for a cologne”

Unsustainable Design2%

“cracks in design of bottles”