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Bounce Curl Brush

Maybe

Shoppers spend an estimated $5.3M a year here. But demand is soft, at -14.7% this quarter, so Bounce Curl Brush is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$5.3M/yr6.5M searches / yr
90-day growth
-14.7%search demand this quarter
Competition
51%top-5 click share · 25 brands · 120 sellers

Flapen Score

Bounce Curl Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Bounce Curl Brush is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bounce Curl Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Bounce Curl Brush 6.5M times last year and spent an estimated $5.3M. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.3M a year.

Searches, last 12 months
6.5M
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
5.3%
Market size, estimated
$5.3Ma year
Peak month
December1.7× the quietest month
Top search term
curly hair brush1.7M searches a year

02 · Price

A sale here is worth $15.18.

Listings sell for $15.18 on average, from $5.91 to $29.95. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $15.18 that is $121K to $152K a year per listing.

Average price
$15.18inside the $15 to $100 sweet spot
Price range
$5.91–$29.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
8,000–10,000
Revenue per listing a year
$121K–$152K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #164 within Hair Brushes. It carries 7,277 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#164in Hair Brushes
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
7,277per listing
Listings tracked
34

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bounce Curl Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

120

Top-5 brand share

69%

Top 20: 96%

Top-5 click share

51%

Top 20: 89%

Open market

24%

  • Brand 129%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Bounce Curl Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Bounce Curl Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curly hair brush1.7M/yr
  • bounce curl brush725K/yr
  • curl brush824K/yr
  • curl defining brush911K/yr
  • brush for curly hair381K/yr
  • curl brush defining128K/yr
  • bounce curl defining brush763K/yr
  • curly brush121K/yr
  • fenty curl cream113K/yr
  • hair brush for curly hair137K/yr

Reviews and returns

What reviews say buyers love and hate about Bounce Curl Brush

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Suitability Curly Hair”
10%of negative reviews mention “Hair Related”
1.5%of orders come back
“Doesn't work well just pulls hair out”
A buyer, on “Hair Related”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bounce Curl Brush questions

Answered from the same tracked data.