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Bounce Better Wave Activator Spray

Fail

The top 5 products take 100% of clicks, so Bounce Better Wave Activator Spray is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$262K/yr240K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Bounce Better Wave Activator Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Bounce Better Wave Activator Spray is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bounce Better Wave Activator Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Bounce Better Wave Activator Spray 240K times last year and spent an estimated $262K. All 2 brands take every click. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
4.8%
Market size, estimated
$262Ka year
Peak month
August5.4× the quietest month
Top search term
bounce better wave clumping cream28K searches a year

02 · Price

A sale here is worth $22.88.

Listings sell for $22.88 on average, from $15.79 to $29.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $22.88 that is $46K to $57K a year per listing.

Average price
$22.88inside the $15 to $100 sweet spot
Price range
$15.79–$29.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
$46K–$57K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #732 within Shampoo & Conditioner Sets. It carries 430 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#732in Shampoo & Conditioner Sets
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
430per listing
Listings tracked
4

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Bounce Better Wave Activator Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 220%

Demand

Bounce Better Wave Activator Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.4×

Search terms

Top Bounce Better Wave Activator Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bounce better wave clumping cream28K/yr
  • bounce better32K/yr
  • bounce wave clumping cream16K/yr
  • bounce hair products17K/yr
  • bounce better wave activator spray63K/yr
  • bounce better hair products12K/yr
  • deva curl wave maker6K/yr
  • bounce hair9K/yr
  • devacurl wave maker5K/yr
  • wave clumping cream6K/yr

Reviews and returns

What reviews say buyers love and hate about Bounce Better Wave Activator Spray

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Suitability Curly Hair”
14%of negative reviews mention “Smell”
1.7%of orders come back
“Smell is nothing to get excited about”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bounce Better Wave Activator Spray questions

Answered from the same tracked data.