Skip to content

Boucheron Perfume for Men

Fail

The top 5 products take 100% of clicks, so Boucheron Perfume for Men is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$131K/yr36K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 30 sellers

Flapen Score

Boucheron Perfume for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Boucheron Perfume for Men is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boucheron Perfume for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Boucheron Perfume for Men 36K times last year and spent an estimated $131K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
4.0%
Market size, estimated
$131Ka year
Peak month
December7.4× the quietest month
Top search term
boucheron perfume for men28K searches a year

02 · Price

A sale here is worth $90.79.

Listings sell for $90.79 on average, from $39.85 to $136.44. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $90.79 that is $9K to $23K a year per listing.

Average price
$90.79inside the $15 to $100 sweet spot
Price range
$39.85–$136.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$9K–$23K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 37.5% of listings are out of stock. The average listing ranks #705 within Men's. It carries 177 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
67%
Out of stock, average day
37.5%
Average rank
#705in Men's
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
177per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 135 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
135 months

Products

Top Boucheron Perfume for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 226%
  • Brand 323%

Demand

Boucheron Perfume for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Boucheron Perfume for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boucheron perfume for men28K/yr
  • jaipur cologne for men5K/yr
  • boucheron cologne for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Boucheron Perfume for Men

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“it doesn't smell how I remembered”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Boucheron Perfume for Men questions

Answered from the same tracked data.