Bottom Lashes

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $691K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

4.9%

Market size, estimated

$691Ka year

Peak month

May1.5× the quietest month

Top search term

bottom lashes726K searches a year

Listings sell for $9.31 on average, from $7.30 to $17.14. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $9.31 that is $19K to $23K a year per listing.

Average price

$9.31under the $15 to $100 sweet spot

Price range

$7.30–$17.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$19K–$23K

Returns

0.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #414 within Makeup Brushes & Tools. It carries 691 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#414in Makeup Brushes & Tools

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

691per listing

Listings tracked

37

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

33 months