Is bottom lashes profitable to sell on Amazon United States?

The niche generates $691K/yr across 37 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the bottom lashes niche?

21 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in bottom lashes?

Top complaints mined from reviews: Eyelash Quality, Adhesion/Stickiness, Thickness. The return rate is 0.4%.

When does demand for bottom lashes peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the bottom lashes niche?

Listings span $7.30–$17.14; the average listing price is $9.31 (sweet spot $15–$100). The average incumbent carries 691 reviews — the moat a new listing must climb.

bottom lashes

Worth a look

Shows low returns (0.4%), but soft demand (-10.9% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Good690.51

avg incumbent reviews — the moat a new listing must climb

Market size

Good$691K

$691K/yr · 1.5M searches

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.31

avg listing price — sweet spot $15–$100

Price range

Bad$7.30–$17.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-10.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bottom lashes is a $691K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

bottom lashes market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: $559K–$745K; units × avg price
Conversion rate: 4.9%
Avg BSR: #414
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

75%

Top 20: 99%

Top-5 click share

45%

Top 20: 84%

Open market

21%

calphdiar44%
Boahankuke13%
CORUSCATE8%
TNFVLONEINS6%
TDANCE4%
DAODER4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top bottom lashes search terms

bottom lashes726K/yr -7.8%3.9% conv.
bottom lash clusters480K/yr -19.3%4.0% conv.
bottom lashes clusters47K/yr -18.4%3.8% conv.
calphdiar lash clusters49K/yr -18.3%3.1% conv.
lash clusters bottoms30K/yr -6.2%3.5% conv.
bottom lashes individual20K/yr +34.4%2.6% conv.
bottom lash extensions13K/yr +117.8%3.5% conv.
bottom lash21K/yr -11.9%2.7% conv.
lash bottoms18K/yr -15.5%4.7% conv.
individual bottom lashes13K/yr +25.9%2.9% conv.

All search terms

Top bottom lashes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

calphdiar Bottom Lashes Extension 552pcs Natural Lower Eyelash Clusters 5-7mm Bottom Lash Clusters 2 Styles Individual Lashes DIY Bottom Cluster Eyelash Extensions

calphdiar$9.094.5★129 rev

Spiky Bottom Lashes Individual Thick Volume Bottom Lash Clusters Manga Lower Eyelash Extensions 6-8MM Wispy Bottom Cluster Lashes 240pcs DIY Bottom Lash Extension at Home by calphdiar

calphdiar$8.994.7★203 rev

calphdiar Bottom Lash Clusters Fairy Eyelash Extension Bottom Lashes Clusters 5-7mm Natural Bottom Eyelashes DIY Manga Lower Cluster Lashes Extensions Wispy Bottom Individual Lashes

calphdiar$8.194.5★257 rev

Wispy Lash Clusters with Spikes Volume Eyelash Clusters with 2 Styles Bottom Lashes 100D Mink Cluster Eyelash Extensions 380PCS Spiky Individual Lashes with Bottom Lash Clusters by Boahankuke

Boahankuke$10.174.5★1,213 rev

Bottom Lash Clusters DIY Eyelash Extensions 4 Styles Lower Lashes Wispy Bottom Individual Lashes 5-7mm Natural Thin Band Eyelash Clusters 225pcs for Bottom Lash Extension by calphdiar

calphdiar$8.554.6★572 rev

Newest

by launch date

B&Q Bottom Lashes Clusters 3 Styles Spikes and Bottom Lash Clusters 180PCS Bottom Eyelashes Natural Manga & Dramatic Bottom Lashes Individual Invisible Band 6-8MIX with Bottoms for Under Eye Makeup

B&Qaugen$9.522,059 rev

4mo ago

Calphdiar Bottom Lashes Natural 5-7MM Bottom Eyelash Clusters Clear Band Lower Individual Lashes CC Curl Cluster Eyelash Extensions Pre-Mapped Lash Clusters for Everyday Looks Easy to Use

calphdiar$9.59354 rev

5mo ago

Calphdiar Bottom Lash Clusters 5-8MM Pre-Mapped Bottom Lashes CC Curl Bottom Eyelash Clusters Individual Lower Lash Clusters for Natural Eye Looks DIY Bottom Lash Extensions for Beginners

calphdiar$9.86354 rev

6mo ago

Bottom Lash Clusters 12-22MM Spikes Eyelash Clusters 2 Styles Bottom Lashes Spiky Cluster Eyelash Extensions DIY Evil Lash Extensions for Endless Makeup Styles by TNFVLONEINS

TNFVLONEINS$8.9058 rev

7mo ago

Bottom Lash Clusters 3 Styles Bottom Lashes 240PCS Wispy Eyelash Clusters Lower Cluster Lashes 5-7MM Spiky Bottom Individual Lashes DIY Cluster Eyelash Extensions by Boahankuke

Boahankuke$8.8339 rev

10mo ago

What buyers say about bottom lashes

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality37%

“I love this lash kit”

Quality-Overall9%

“they are good quality the curl is good”

Ease Of Application7%

“application is easy”

Ease Of Use6%

“easy to use”

Weight Light4%

“Lightweight and easy to put on”

Thickness4%

“Easy to apply 😍 they are thick and very pretty”

Value For Money4%

“Good value”

Durability3%

“The durability is great—they hold up well”

Comfort-Overall3%

“Nice and comfortable”

Soft Feel3%

“They are soft”

What buyers complain about

Eyelash Quality16%

“have an allergic reaction to the lash band”

Adhesion/Stickiness11%

“Doesnt stick”

Thickness9%

“Not as thick as others that I've bought”

Size-Overall8%

“sizing is off”

Durability8%

“they just fall apart”

Hard Feel5%

“Hard”

Quality-Overall4%

“Definitely not worth the money for the quality you receive”

Advertised Vs Actual Product3%

“def not as described and pictured”

Comfort-Overall2%

“Very uncomfortable”

Ease Of Use2%

“Difficult to put on”

Top return reasons

Advertised Vs Actual Product26%

Eyelash Quality11%

Size-Overall10%

Adhesion/Stickiness10%

Quality-Overall8%

Material Quality5%

Defective Material/Parts5%

Functionality-Overall4%

Shape/Style3%

Product Condition2%

Common questions

Is bottom lashes profitable to sell on Amazon United States?: The niche generates $691K/yr across 37 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the bottom lashes niche?: 21 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in bottom lashes?: Top complaints mined from reviews: Eyelash Quality, Adhesion/Stickiness, Thickness. The return rate is 0.4%.
When does demand for bottom lashes peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the bottom lashes niche?: Listings span $7.30–$17.14; the average listing price is $9.31 (sweet spot $15–$100). The average incumbent carries 691 reviews — the moat a new listing must climb.