Bottom Lash Mascara

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

+0.6%

Conversion, latest week

9.1%

Market size, estimated

$116Ka year

Peak month

December8.6× the quietest month

Top search term

bottom lash mascara29K searches a year

Listings sell for $10.45 on average, from $4.60 to $22.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.45 that is $3K to $5K a year per listing.

Average price

$10.45under the $15 to $100 sweet spot

Price range

$4.60–$22.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #402 within Eyes. It carries 5,074 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#402in Eyes

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

5,074per listing

Listings tracked

14

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months