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Bottom Lash Extension

Fail

Prices span $7.30–$10.28, mostly outside the sweet spot, so Bottom Lash Extension is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$218K/yr541K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
48%top-5 click share · 17 brands · 18 sellers

Flapen Score

Bottom Lash Extension against its category

The dotted line is the Beauty & Personal Care average. Past it, Bottom Lash Extension is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bottom Lash Extension market on Amazon at a glance

Shoppers on Amazon United States searched for Bottom Lash Extension 541K times last year and spent an estimated $218K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 541K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months
541K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
4.5%
Market size, estimated
$218Ka year
Peak month
May1.4× the quietest month
Top search term
bottom lash clusters480K searches a year

02 · Price

A sale here is worth $9.01.

Listings sell for $9.01 on average, from $7.30 to $10.28. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $9.01 that is $7K to $9K a year per listing.

Average price
$9.01under the $15 to $100 sweet spot
Price range
$7.30–$10.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$9K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #331 within Makeup Brushes & Tools. It carries 723 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#331in Makeup Brushes & Tools
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
723per listing
Listings tracked
31

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
25 months

Products

Top Bottom Lash Extension products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

18

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

17%

  • Brand 149%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (11 brands, 17%)

Demand

Bottom Lash Extension search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bottom Lash Extension search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bottom lash clusters480K/yr
  • bottom lashes individual20K/yr
  • individual bottom lashes13K/yr
  • bottom lash extension22K/yr
  • bottom lashes extensions3K/yr
  • bottom eyelash extensions3K/yr

Reviews and returns

What reviews say buyers love and hate about Bottom Lash Extension

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Eyelash Quality”
17%of negative reviews mention “Eyelash Quality”
0.4%of orders come back
“messing up the lash”
A buyer, on “Eyelash Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bottom Lash Extension questions

Answered from the same tracked data.