botox
Worth a lookShows low returns (1.0%), but soft demand (-4.5% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$29.03avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$8.13–$141.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$233K$233K/yr · 404K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Review moat
Bad7,444.73avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, botox is a $233K/yr Amazon United States market (404K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
botox market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $232K–$290K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #397
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 6.8%
- Avg brand age
- 39 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
87
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
28%
- I Belli Capelli46%
- The Ordinary7%
- Gaukomzs6%
- skyoyo5%
- Dr.Melaxin5%
- RoC4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×
Top botox search terms
- botox347K/yr
- botox para la cara24K/yr
- botox for face12K/yr
- face botox6K/yr
- botox cosmetic6K/yr
- botox face5K/yr
- better than botox4K/yr
Top botox products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
I Belli Capelli Ravenna Repair Hair B-tox -Cirugia Capilar para el Cabello Formaldehyde-Free- B-tox Capilar Para El Cabello Long Lasting Anti-Frizz Smoothing Btox Hair Treatment 35.2 oz(1kg)
I Belli Capelli$38.064.6★5,439 rev
I Belli Capelli Ravenna Hair Treatment Kit- 1kg/35.2 oz B-tox Hair Mask + 300ml/10.1 fl.oz Anti-Residue Shampoo- Repair & Clarifying Shampoo for Longer Effect
I Belli Capelli$45.554.7★1,829 rev
Deep Collagen Intensive Lifting Serum Korean Anti Aging Face Serum for Tightening Lifting Smoothing Hydrating 50ML/1.69FL.OZ (1 50ML)
Gaukomzs$13.774.3★96 rev
The Ordinary Argireline Solution 10% Serum Good for Reducing the Appearance of Fine Lines 1 Fl Oz
The Ordinary$9.214.5★7,603 rev
Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz
Dr.Melaxin$19.974.1★7,185 rev
Newest
by launch date
BotoxCream BotoxBee Venom Skin Treatment Cream Anti-Aging Firming Lifting and Moisturizing Skin Cream for All Skin Types Recovery and Anti-Wrinkle Care (yellow)
skyoyo$11.74170 rev
2 Pack Vita-A Retinol Firming Cream Retinal Shot - Anti-Aging Skin Firming Cream Smooths Skin Refines Pores & Fine Lines Suitable for All Skin Types Korean Skin Care Gift
Aikertec$24.7712 rev
Deep Collagen Intensive Lifting Serum Korean Anti Aging Face Serum for Tightening Lifting Smoothing Hydrating 50ML/1.69FL.OZ (1 50ML)
Gaukomzs$13.7796 rev
BotoxCream BotoxBee Venom Skin Treatment Cream Anti-Aging Firming Lifting and Moisturizing Skin Cream for All Skin Types Recovery and Anti-Wrinkle Care
skyoyo$14.39119 rev
ZXZTSM Botox Bee Venom Wrinkle Removal Cream Natural Moisturiser Firming & Wrinkle-Reducing Deeply Nourishes Face Skin.
ZXZTSM$8.16279 rev
Trending
90-day click momentum2 Pack Vita-A Retinol Firming Cream Retinal Shot - Anti-Aging Skin Firming Cream Smooths Skin Refines Pores & Fine Lines Suitable for All Skin Types Korean Skin Care Gift
Aikertec$24.774.3★
BotoxCream BotoxBee Venom Skin Treatment Cream Anti-Aging Firming Lifting and Moisturizing Skin Cream for All Skin Types Recovery and Anti-Wrinkle Care (yellow)
skyoyo$11.744.5★
I Belli Capelli Ravenna Repair Hair B-tox -Cirugia Capilar para el Cabello Formaldehyde-Free- B-tox Capilar Para El Cabello Long Lasting Anti-Frizz Smoothing Btox Hair Treatment 35.2 oz 2 Pack
I Belli Capelli$58.914.6★
Deep Collagen Intensive Lifting Serum Korean Anti Aging Face Serum for Tightening Lifting Smoothing Hydrating 50ML/1.69FL.OZ (1 50ML)
Gaukomzs$13.774.3★
Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz
Dr.Melaxin$19.974.1★
What buyers say about botox
What buyers praise and complain about, mined from review topics.What buyers love
“Great moisturizer”
“Great price for quality”
“Glides on smooth”
“Amazing Results for Sensitive Skin”
“Pretty and Glowy”
“Great Deal”
“This is by far my favourite cream for my dry skin”
“Smooth out wrinkles”
“The good: They really do work when you are consistent”
“Ease of application”
What buyers complain about
“No result”
“Skin irritation”
“Chemical smell”
“Price point too high”
“Now the adhesive is garbage”
“Face wrinkles”
“Burns the face”
“Very greasy”
“Doesn't moisturize”
“No improvement”
Top return reasons
Common questions
- Is botox profitable to sell on Amazon United States?
- The niche generates $233K/yr across 26 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the botox niche?
- 18 brands and 87 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in botox?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 1.0%.
- When does demand for botox peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the botox niche?
- Listings span $8.13–$141.67; the average listing price is $29.03 (sweet spot $15–$100). The average incumbent carries 7,445 reviews — the moat a new listing must climb.