Botox

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months

404K

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

2.0%

Market size, estimated

$233Ka year

Peak month

January3.1× the quietest month

Top search term

botox347K searches a year

Listings sell for $29.03 on average, from $8.13 to $141.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $29.03 that is $3K to $7K a year per listing.

Average price

$29.03inside the $15 to $100 sweet spot

Price range

$8.13–$141.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #397 within Hair Masks. It carries 7,445 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

6.8%

Average rank

#397in Hair Masks

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

7,445per listing

Listings tracked

26

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months