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Botanix Batana Oil for Hair Growth

Fail

Demand is soft, at -61.8% this quarter, so Botanix Batana Oil for Hair Growth is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$57K/yr119K searches / yr
90-day growth
-61.8%search demand this quarter
Competition
79%top-5 click share · 9 brands · 15 sellers

Flapen Score

Botanix Batana Oil for Hair Growth against its category

The dotted line is the Beauty & Personal Care average. Past it, Botanix Batana Oil for Hair Growth is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Botanix Batana Oil for Hair Growth market on Amazon at a glance

Shoppers on Amazon United States searched for Botanix Batana Oil for Hair Growth 119K times last year and spent an estimated $57K. The top 5 brands take 83% of clicks. Demand peaks in Apr–May–Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-61.8%
Conversion, latest week
2.9%
Market size, estimated
$57Ka year
Peak month
April3.6× the quietest month
Top search term
botanic batana oil for hair growth26K searches a year

02 · Price

A sale here is worth $16.68.

Listings sell for $16.68 on average, from $8.64 to $30.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.68 that is $2K to $4K a year per listing.

Average price
$16.68inside the $15 to $100 sweet spot
Price range
$8.64–$30.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #260 within Hair Loss Products. It carries 5,017 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#260in Hair Loss Products
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
5,017per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Botanix Batana Oil for Hair Growth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

  • Brand 149%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (3 brands, 11%)

Demand

Botanix Batana Oil for Hair Growth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Aug · busiest ÷ quietest = 3.6×

Search terms

Top Botanix Batana Oil for Hair Growth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • botanic batana oil for hair growth26K/yr
  • botanic batana oil57K/yr
  • botanic oil16K/yr
  • botanic oil for hair growth8K/yr
  • botanic hair oil6K/yr
  • botanic hair growth5K/yr

Reviews and returns

What reviews say buyers love and hate about Botanix Batana Oil for Hair Growth

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
16%of negative reviews mention “Smell”
0.9%of orders come back
“Bad smell”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Botanix Batana Oil for Hair Growth questions

Answered from the same tracked data.