Is boston university red nail polish profitable to sell on Amazon United States?

The niche generates $50K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +35.4%. Flapen's verdict: Skip it (40/100).

How competitive is the boston university red nail polish niche?

3 brands and 6 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in boston university red nail polish?

Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.0%.

When does demand for boston university red nail polish peak?

Demand peaks in Jun–Jul–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the boston university red nail polish niche?

Listings span $6.40–$22.79; the average listing price is $16.13 (sweet spot $15–$100). The average incumbent carries 5,416 reviews — the moat a new listing must climb.

boston university red nail polish

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$16.13

avg listing price — sweet spot $15–$100

Growth

Good+35.4%

90-day search growth — must beat 0% to launch

Price range

Okay$6.40–$22.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,416.08

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$50K

$50K/yr · 98K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, boston university red nail polish is a $50K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Skip it — 40/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

boston university red nail polish market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $40K–$48K; units × avg price
Conversion rate: 3.1%
Avg BSR: #147
Page quality: 0%
Prime: 100%
Sponsored: 23%
Out of stock: 0.4%
Avg brand age: 47 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

DAISY DND95%
beetles Gel Polish3%
OPI2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.4% search growth over the last 90 days.

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top boston university red nail polish search terms

dnd red gel nail polish37K/yr +45.2%2.7% conv.
dnd gel nail polish red24K/yr +21.9%2.2% conv.
dnd red15K/yr +79.0%2.3% conv.
dnd red gel polish5K/yr +16.4%1.7% conv.
dnd boston university red gel polish9K/yr -15.5%6.1% conv.
dnd gel polish red4K/yr +34.2%2.9% conv.
boston university red nail polish6K/yr -27.2%3.6% conv.

All search terms

Top boston university red nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DND Gel Polish Set - 1 each of Red Gel Polish and Red Nail Polish 430 Ferrari Red 0.5 Fl Oz

DAISY DND$16.484.5★2,004 rev

DND Gel Polish Set - 1 each of Red Gel Polish and Red Nail Polish 757 Chili Pepper 0.5 Fl Oz

DAISY DND$16.634.5★2,004 rev

DND Gel Polish Set - 1 each of Red Gel Polish and Red Nail Polish 429 Boston University Red 0.5 Fl Oz

DAISY DND$16.634.5★2,004 rev

DND DC Gel Polish Set Red Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 064 Valentine Red 0.5 Fl Oz

DAISY DND$16.334.6★828 rev

DND Gel Polish Set - 1 each of Red Gel Polish and Red Nail Polish 431 Raspberry 0.5 Fl Oz

DAISY DND$16.154.5★2,004 rev

Newest

by launch date

OPI GelColor Big Apple Red | Opaque Bright Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$22.79374 rev

9mo ago

DND DC Gel Polish Set Free Spirit Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 2542 Untamed 0.5 Fl Oz

DAISY DND$16.33986 rev

2y ago

DND DC Gel Polish Set Free Spirit Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 2543 Ladybug 0.5 Fl Oz

DAISY DND$16.16986 rev

2y ago

DND DC Gel Polish Set Red Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 068 Lava Red 0.5 Fl Oz

DAISY DND$16.07828 rev

3y ago

DND DC Gel Polish Set Red Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 064 Valentine Red 0.5 Fl Oz

DAISY DND$16.33828 rev

3y ago

What buyers say about boston university red nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color63%

“color is pretty”

Quality-Overall9%

“Amazing quality”

Stitch/Finish/Polish5%

“This polish gives a clean”

Soft Feel3%

“Goes on very smoothly”

Ease Of Application3%

“Easy application”

Durability3%

“Consistency is pretty good too”

Texture/Consistency-Overall2%

“Really good consistency on the gel”

Brightness/Shine/Glow2%

“So bright”

Advertised Vs Actual Product2%

“This was exactly as advertised”

Value For Money2%

“Worth the money”

What buyers complain about

Color52%

“Color is off”

Moist/Dry14%

“Doesnt dry well”

Durability5%

“Both chipped very quickly”

Quality-Overall5%

“Cheap”

Value For Money3%

“Waist of money”

Advertised Vs Actual Product3%

“False advertising”

Hair Related3%

“the brush hairs are all over the place”

Sensitivity-Overall2%

“I do have sensitive skin”

Adhesion/Stickiness2%

“Wont stick”

Color Fading/Discoloration1%

“Runny polish color bleeds”

Top return reasons

Color63%

Advertised Vs Actual Product11%

Value For Money4%

Thickness3%

Functionality-Overall3%

Quality-Overall2%

Moist/Dry2%