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Bosley Shampoo

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Bosley Shampoo is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$465K/yr100K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
83%top-5 click share · 1 brands · 5 sellers

Flapen Score

Bosley Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Bosley Shampoo is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosley Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Bosley Shampoo 100K times last year and spent an estimated $465K. One brand takes every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $465K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
12.1%
Market size, estimated
$465Ka year
Peak month
October1.4× the quietest month
Top search term
bosley shampoo for thinning hair and hair loss55K searches a year

02 · Price

A sale here is worth $38.19.

Listings sell for $38.19 on average, from $23.30 to $46.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $38.19 that is $29K to $38K a year per listing.

Average price
$38.19inside the $15 to $100 sweet spot
Price range
$23.30–$46.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$29K–$38K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #470 within Hair Loss Products. It carries 2,515 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#470in Hair Loss Products
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,515per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Bosley Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Bosley Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bosley Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosley shampoo for thinning hair and hair loss55K/yr
  • bosley shampoo27K/yr
  • bosley shampoo and conditioner16K/yr
  • bosley md shampoo2K/yr

Reviews and returns

What reviews say buyers love and hate about Bosley Shampoo

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Hair Growth”
22%of negative reviews mention “Value For Money”
0.7%of orders come back
“Not sure its entirely worth the money”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bosley Shampoo questions

Answered from the same tracked data.