Born This Way Foundation

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

234K

Growth, 90 days vs prior 90

-13.2%

Conversion, latest week

0.9%

Market size, estimated

$83Ka year

Peak month

December1.4× the quietest month

Top search term

born this way foundation71K searches a year

Listings sell for $39.04 on average, from $13.94 to $45.06. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $39.04 that is $0 to $4K a year per listing.

Average price

$39.04inside the $15 to $100 sweet spot

Price range

$13.94–$45.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #138 within Face. It carries 373 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

9.2%

Average rank

#138in Face

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

373per listing

Listings tracked

18

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

70 months