Borghese
MaybePrices already span $14.91–$90.09, with room to position. But the top 5 brands take 100% of clicks, so Borghese is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $106K/yr43K searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 43%top-5 click share · 2 brands · 6 sellers
Flapen Score
Borghese against its category
The dotted line is the Beauty & Personal Care average. Past it, Borghese is stronger. Inside it, weaker.
Market
The Borghese market on Amazon at a glance
Shoppers on Amazon United States searched for Borghese 43K times last year and spent an estimated $106K. All 2 brands take every click. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $106Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- borghese skin care products16K searches a year
02 · Price
A sale here is worth $49.11.
Listings sell for $49.11 on average, from $14.91 to $90.09. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $49.11 that is $0 to $5K a year per listing.
- Average price
- $49.11inside the $15 to $100 sweet spot
- Price range
- $14.91–$90.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #2,233 within Masks. It carries 153 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #2,233in Masks
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 153per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Borghese products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 90%
Open market
0%
- Brand 199%
- Brand 21%
Demand
Borghese search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Borghese search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- borghese skin care products16K/yr
- borghese22K/yr
- borghese makeup5K/yr
Reviews and returns
What reviews say buyers love and hate about Borghese
We read the reviews and the return reasons for every product selling here.
“its definitely quite costly $99”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Borghese questions
Answered from the same tracked data.









