borghese
Worth a lookShows sweet-spot pricing room ($14.91–$90.09), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Price range
Incredible$14.91–$90.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.11avg listing price — sweet spot $15–$100
Review moat
Great152.76avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Market size
Okay$106K$106K/yr · 43K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, borghese is a $106K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
borghese market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $74K–$98K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #2,233
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.8%
- Avg brand age
- 69 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
2 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 90%
Open market
0%
- Borghese99%
- JOLIE. IMPECCABLE ME1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top borghese search terms
- borghese skin care products16K/yr
- borghese22K/yr
- borghese makeup5K/yr
Top borghese products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Borghese Advanced Fango Active Mud Mask for Face and Body - Exfoliating to Purifying Face Mask with Bentonite Clay & Hyaluronic Acid For Normal Combination & Oily Skin 7.5 Ounce
Borghese$47.934.7★677 rev
Borghese Crema Saponetta Creme Cleanser - Gentle Face Cleanser for Enlarged Pores Tone & Texture with Sea Salt & Hyaluronic Acid For All Skin Types Travel Size
Borghese$14.914.6★231 rev
Borghese Bagno di Vita Gentle Foaming Bath & Shower Gel - Aromatherapy Hydrating Body Wash with Thyme Chamomile & Sweet Almond Oil For All Skin Types
Borghese$35.994.5★326 rev
Borghese Curaforte Moisture Intensifier - Moisturizer Booster Serum for Uneven Tone & Fine Lines with Hyaluronic Acid & Collagen For All Skin Types
Borghese$70.204.7★91 rev
Borghese Crema Ristorativo-24 Moisturizer - Hydrating Face Moisturizer for Fine Lines & Wrinkles with Seaweed Extract & Vitamin E Normal to Dry Skin Travel Size
Borghese$38.464.5★98 rev
Newest
by launch date
Borghese Fango Purificante Purifying Mud for Face and Body
Borghese$56.0026 rev
Borghese Italian Recipe Travel Set Cleanser Moisture Serum Moisturizer Mud Mask & Brightening Capsules
Borghese$90.0928 rev
Borghese Crema Saponetta Creme Cleanser - Gentle Face Cleanser for Enlarged Pores Tone & Texture with Sea Salt & Hyaluronic Acid For All Skin Types Travel Size
Borghese$14.91231 rev
Borghese Crema Ristorativo-24 Moisturizer - Hydrating Face Moisturizer for Fine Lines & Wrinkles with Seaweed Extract & Vitamin E Normal to Dry Skin Travel Size
Borghese$38.4698 rev
Borghese Curaforte Moisture Intensifier - Moisturizer Booster Serum for Uneven Tone & Fine Lines with Hyaluronic Acid & Collagen For All Skin Types Travel Size
Borghese$53.6091 rev
Trending
90-day click momentumBorghese Fango Purificante Purifying Mud for Face and Body
Borghese$56.004.4★
Borghese Crema Saponetta Creme Cleanser - Gentle Face Cleanser for Enlarged Pores Tone & Texture with Sea Salt & Hyaluronic Acid For All Skin Types Travel Size
Borghese$14.914.6★
Borghese Crema Ristorativo-24 Moisturizer - Hydrating Face Moisturizer for Fine Lines & Wrinkles with Seaweed Extract & Vitamin E Normal to Dry Skin Travel Size
Borghese$38.464.5★
Borghese Curaforte Moisture Intensifier - Moisturizer Booster Serum for Uneven Tone & Fine Lines with Hyaluronic Acid & Collagen For All Skin Types Travel Size
Borghese$53.604.7★
Borghese Effetto Immediato Spa Soothing Tonic - Facial Toner for Skin Tone & Texture Alcohol-Free & Hydrating for Normal Dry & Delicate Skin Types
Borghese$41.065.0★
What buyers say about borghese
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Overall, its a great product that delivers the results it promises”
“The moisturizer is great”
“Improves skin texture”
“My skin feels so clean, soft and smooth now”
“Not only did this mask not make my skin dry”
“Your skin feels soft”
“Decent stuff for a decent price”
“easy to use”
“it definitely improves the texture of my skin”
What buyers complain about
“its definitely quite costly $99”
“it didnt fully dry”
“it caused irritation”
“does not dry”
“Its not absorbent and its sticky and makes your skin feel sticky”
“The fragrance is noticeable when first applied”
“Its not the right thing for my skin”
“but no noticeable effect on the skin so far”
“Its FULL of oil”
“Its definitely not the same product”
Top return reasons
Common questions
- Is borghese profitable to sell on Amazon United States?
- The niche generates $106K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the borghese niche?
- 2 brands and 6 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in borghese?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Allergies. The return rate is 1.8%.
- When does demand for borghese peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the borghese niche?
- Listings span $14.91–$90.09; the average listing price is $49.11 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.