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Borghese

Maybe

Prices already span $14.91–$90.09, with room to position. But the top 5 brands take 100% of clicks, so Borghese is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$106K/yr43K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
43%top-5 click share · 2 brands · 6 sellers

Flapen Score

Borghese against its category

The dotted line is the Beauty & Personal Care average. Past it, Borghese is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Borghese market on Amazon at a glance

Shoppers on Amazon United States searched for Borghese 43K times last year and spent an estimated $106K. All 2 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
5.0%
Market size, estimated
$106Ka year
Peak month
December1.4× the quietest month
Top search term
borghese skin care products16K searches a year

02 · Price

A sale here is worth $49.11.

Listings sell for $49.11 on average, from $14.91 to $90.09. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $49.11 that is $0 to $5K a year per listing.

Average price
$49.11inside the $15 to $100 sweet spot
Price range
$14.91–$90.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #2,233 within Masks. It carries 153 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#2,233in Masks
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
153per listing
Listings tracked
29

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Borghese products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

0%

  • Brand 199%
  • Brand 21%

Demand

Borghese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Borghese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • borghese skin care products16K/yr
  • borghese22K/yr
  • borghese makeup5K/yr

Reviews and returns

What reviews say buyers love and hate about Borghese

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
9%of negative reviews mention “Value For Money”
1.8%of orders come back
“its definitely quite costly $99”
A buyer, on “Value For Money”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Borghese questions

Answered from the same tracked data.