Boraxo Powdered Hand Soap

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months

54K

Growth, 90 days vs prior 90

+24.6%

Conversion, latest week

4.9%

Market size, estimated

$109Ka year

Peak month

September1.5× the quietest month

Top search term

boraxo powdered hand soap22K searches a year

Listings sell for $40.84 on average, from $5.86 to $186.43. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $40.84 that is $4K to $10K a year per listing.

Average price

$40.84inside the $15 to $100 sweet spot

Price range

$5.86–$186.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

0.2%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,087 within Cleansers. It carries 5,225 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

74%

Out of stock, average day

7.7%

Average rank

#1,087in Cleansers

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

5,225per listing

Listings tracked

19

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

76 months