Is boraxo powdered hand soap profitable to sell on Amazon United States?

The niche generates $109K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Skip it (49/100).

How competitive is the boraxo powdered hand soap niche?

13 brands and 426 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in boraxo powdered hand soap?

Top complaints mined from reviews: Value For Money, Smell, Leak-Proof. The return rate is 0.2%.

When does demand for boraxo powdered hand soap peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the boraxo powdered hand soap niche?

Listings span $5.86–$186.43; the average listing price is $40.84 (sweet spot $15–$100). The average incumbent carries 5,225 reviews — the moat a new listing must climb.

boraxo powdered hand soap

Skip it

A deep review moat (5,225 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$40.84

avg listing price — sweet spot $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+24.6%

90-day search growth — must beat 0% to launch

Price range

Okay$5.86–$186.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$109K

$109K/yr · 54K searches

Review moat

Bad5,225.05

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, boraxo powdered hand soap is a $109K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

boraxo powdered hand soap market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $102K–$123K; units × avg price
Conversion rate: 4.9%
Avg BSR: #1,087
Page quality: 0%
Prime: 74%
Sponsored: 63%
Out of stock: 7.7%
Avg brand age: 76 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

426

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

Banner Chemical29%
20 Mule Team17%
Grit Go15%
Boraxo11%
Seventh Generation10%
Dial4%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top boraxo powdered hand soap search terms

boraxo powdered hand soap22K/yr +32.6%3.2% conv.
boraxo9K/yr +44.7%5.5% conv.
powder hand soap6K/yr -6.5%2.6% conv.
powdered hand soap6K/yr +6.5%3.6% conv.
boraxo hand soap5K/yr +46.3%2.4% conv.
borax hand soap3K/yr +32.3%5.5% conv.
borax hand soap powder3K/yr -10.0%5.5% conv.

All search terms

Top boraxo powdered hand soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Banner Chemical Smooth-Tex Borax Powdered Hand Soap - Heavy Duty Industrial Hand Wash - Removes Grease Grime and Oil from Hands for Mechanics & Industrial Workers Compare to Boraxo - 5 lbs (1 Pack)

Banner Chemical$36.324.5★289 rev

Grit Go Borax Powdered Hand Soap Heavy-Duty Cleaning 100% Water Soluble Septic Safe Cuts Grease Oil & Dirt (5 lbs)

Grit Go$37.434.4★85 rev

20 MULE TEAM Borax Powder 65 Ounce 4 Count All Natural Laundry Booster & Multi-Purpose Household Cleaner for Kitchen and Bathroom Stain & Odor Fighter Helps Deodorize & Freshen

20 Mule Team$22.444.8★35,766 rev

Boraxo Powdered Hand Soap (12oz.)

Boraxo$77.784.8★1,213 rev

Borax 20 Mule Team Detergent Booster 65 Oz.

20 Mule Team$5.864.8★35,766 rev

Newest

by launch date

Toughgrit Heavy Duty Powder Hand Cleaner Perlite Abrasive Solvent-Free Unscented Cuts Grease Oil Paint & Industrial Grime Skin-Safe Workshop Grade 101 FL Oz

Toughgrit$21.8373 rev

5mo ago

Grit Go Borax Powdered Hand Soap Heavy-Duty Cleaning 100% Water Soluble Septic Safe Cuts Grease Oil & Dirt (5 lbs)

Grit Go$37.4385 rev

1y ago

Banner Chemical Smooth-Tex Borax Powdered Hand Soap - Heavy Duty Industrial Hand Wash - Removes Grease Grime and Oil from Hands for Mechanics & Industrial Workers Compare to Boraxo - 5 lbs (6 Pack)

Banner Chemical$186.43289 rev

2y ago

Zenex Magic Hand Soap - Industrial Hand Cleaner for Auto Mechanics | Shop Soap | Walnut Shell Scrubbers to Remove Grease Oil Ink & Paint | Moisturizing Ingredients | 400 ml (1 Pack)

Zenex$18.35504 rev

2y ago

Apollo Brush Dominator Heavy Duty Powdered Hand Soap 10 oz All Natural Pine Powder Formula Removes Paint Grease Oil & Grime For Painters Mechanics Automotive Shop & Household Use

Apollo Brush$13.8541 rev

3y ago

What buyers say about boraxo powdered hand soap

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning21%

“Cleans well”

Quality-Overall14%

“Excellent product with many uses”

Value For Money13%

“Great deal”

Smell9%

“Great for eliminating odour”

Washability6%

“THIS PRODUCT WASHES CLOTHES SO GOOD”

Advertised Vs Actual Product5%

“As described”

Efficiency4%

“Effective”

Cleansing3%

“works effectively in DIY cleaning mixes”

Ease Of Use3%

“So easy”

Brightness/Shine/Glow2%

“Makes everything sparkle”

What buyers complain about

Value For Money10%

“Expensive”

Smell9%

“the scent is off putting to me”

Leak-Proof9%

“Leaking box”

Ease Of Cleaning5%

“Complete mess to get out and clean up”

Size-Overall3%

“Huge bag with hardly anything in it”

Solubility3%

“The borax did not dissolve”

Allergies3%

“Caused allergic reaction”

Stain Resistance2%

“It didn't remove the southern red dirt stains from the washcloth”

Color2%

“turns out grey to almost none”

Ingredients-Overall2%

“borax changed the ingredients so sad”

Top return reasons

Leak-Proof43%

Value For Money11%

Advertised Vs Actual Product11%

Functionality-Overall6%

Size-Overall5%

Smell3%

Defective Material/Parts2%