Is booty cream profitable to sell on Amazon United States?

The niche generates $2.6M/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the booty cream niche?

3 brands and 20 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in booty cream?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.8%.

When does demand for booty cream peak?

Demand peaks in Jan–Feb–Mar–Nov–Dec; the busiest month runs 35.5× the quietest.

What does it cost to enter the booty cream niche?

Listings span $12.07–$47.98; the average listing price is $32.19 (sweet spot $15–$100). The average incumbent carries 17,327 reviews — the moat a new listing must climb.

booty cream

Worth a look

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Market size

Incredible$2.6M

$2.6M/yr · 1.4M searches

Avg price

Incredible$32.19

avg listing price — sweet spot $15–$100

Price range

Great$12.07–$47.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+14.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Review moat

Bad17,327.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, booty cream is a $2.6M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

booty cream market data

Units sold / yr: 60K–80K; avg 5,000–6,000/product
Revenue / yr: $1.9M–$2.6M; units × avg price
Conversion rate: 5.9%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 124 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Sol de Janeiro93%
Palmer's4%
MAËLYS3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — +14.9% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 35.5×

Open Trend

Top booty cream search terms

bum bum cream402K/yr +10.2%6.2% conv.
brazilian bumbum cream90K/yr +193.8%5.8% conv.
bum bum cream sol de janeiro153K/yr +52.9%4.8% conv.
sol de janeiro lotion105K/yr +15.4%4.1% conv.
bumbum cream56K/yr +10.2%5.7% conv.
sol de janeiro bum bum cream53K/yr +34.5%5.1% conv.
brazilian bum bum cream187K/yr -70.1%3.2% conv.
bum bum49K/yr +33.1%3.3% conv.
sol de janeiro brazilian bum bum cream26K/yr +16.0%6.9% conv.
sol de janeiro body butter28K/yr -11.9%2.2% conv.

All search terms

Top booty cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sol de Janeiro Brazilian Bum Bum Cream 240ml

Sol de Janeiro$43.854.6★54,922 rev

Sol de Janeiro Brazilian Bum Bum Cream 75ml

Sol de Janeiro$22.454.6★54,922 rev

Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 13.5 fl oz.

Sol de Janeiro$27.604.7★827 rev

Sol de Janeiro Body Boldly Body Cream Discovery Set | Trial Size Beauty Minis | Gift Set | Set of 4 - 25mL | Amazon Exclusive

Sol de Janeiro$38.624.4★259 rev

Sol de Janeiro Mini Body Cream Trial Set - Travel Size Set - Beauty Minis - Brazilian Bum Bum Cream & Bom Dia Bright Cream - 2 Piece Set 25 mL - $24 Value

Sol de Janeiro$18.584.6★575 rev

Newest

by launch date

Sol de Janeiro Body Boldly Body Cream Discovery Set | Trial Size Beauty Minis | Gift Set | Set of 4 - 25mL | Amazon Exclusive

Sol de Janeiro$38.62259 rev

7mo ago

Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 13.5 fl oz.

Sol de Janeiro$27.60827 rev

10mo ago

Sol de Janeiro Mini Body Cream Trial Set - Travel Size Set - Beauty Minis - Brazilian Bum Bum Cream & Bom Dia Bright Cream - 2 Piece Set 25 mL - $24 Value

Sol de Janeiro$18.58575 rev

10mo ago

Palmers Coconut Oil Formula Brazilian Coco Cream with Vitamin E 8.8 Fl Oz Whipped Bum Bust & Body Cream Helps with Skin Tightening & Firming

Palmer's$12.072,793 rev

2y ago

Sol de Janeiro Delicia Drench Body Butter (75mL/2.5 oz.)

Sol de Janeiro$21.962,747 rev

2y ago

What buyers say about booty cream

What buyers praise and complain about, mined from review topics.

What buyers love

Smell43%

“Great fragrance”

Moist/Dry8%

“Great moisturizer”

Soft Feel8%

“leaves my skin soft”

Quality-Overall4%

“Good quality and easy to use bottles”

Size-Overall4%

“Good size”

Value For Money4%

“Great deal”

Suitability Dry Skin2%

“Great for dry skin”

Texture/Consistency-Overall2%

“the texture is smooth”

Absorbency2%

“absorbs very well”

Suitability Combination Skin2%

“Great on the skin”

What buyers complain about

Smell21%

“Dislike the smell”

Size-Overall12%

“Ridiculously small”

Value For Money11%

“But expensive”

Moist/Dry4%

“Not Very Hydrating”

Functionality-Overall4%

“no results”

Allergies3%

“Allergic to it”

Ease Of Use2%

“I cant use it”

Flammable1%

“Burns”

Advertised Vs Actual Product1%

“Looks can be deceiving”

Skin Health1%

“I see no difference in the apparence of my skin”

Top return reasons

Smell37%

Size-Overall25%

Value For Money7%

Advertised Vs Actual Product6%

Product Condition5%