Is Bonnet with Tie Band profitable to sell on Amazon United States?

Flapen scores Bonnet with Tie Band 39 out of 100 on Amazon United States, a Fail. Shoppers spend $119K a year across 20 tracked products. 2 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -27.2% in the last 90 days.

How competitive is the Bonnet with Tie Band niche on Amazon United States?

11 brands and 18 sellers compete in Bonnet with Tie Band on Amazon United States. The top 5 Bonnet with Tie Band products take 57% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Bonnet with Tie Band?

Bonnet with Tie Band buyers on Amazon United States complain most about Size-Overall, Grip, and Material Quality. An estimated 1.8% of orders come back.

When does demand for Bonnet with Tie Band peak?

Search demand for Bonnet with Tie Band on Amazon United States peaks in Jan–Dec, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Bonnet with Tie Band niche?

Bonnet with Tie Band sells for $9.65 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.58 to $16.09. The average product has 9,914 reviews, the count a new listing must catch up to.

Bonnet with Tie Band

Fail

Prices span $5.58–$16.09, mostly outside the sweet spot, so Bonnet with Tie Band is a Fail.

Flapen Score: 39
39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size: $119K/yr368K searches / yr
90-day growth: -27.2%search demand this quarter
Competition: 57%top-5 click share · 11 brands · 18 sellers

Flapen Score

Bonnet with Tie Band against its category

The dotted line is the Beauty & Personal Care average. Past it, Bonnet with Tie Band is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Bonnet with Tie Band market on Amazon at a glance

Shoppers on Amazon United States searched for Bonnet with Tie Band 368K times last year and spent an estimated $119K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months: 368K
Growth, 90 days vs prior 90: -27.2%
Conversion, latest week: 3.3%
Market size, estimated: $119Ka year
Peak month: January1.9× the quietest month
Top search term: bonnet with tie92K searches a year

02 · Price

A sale here is worth $9.65.

Listings sell for $9.65 on average, from $5.58 to $16.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $9.65 that is $5K to $7K a year per listing.

Average price: $9.65under the $15 to $100 sweet spot
Price range: $5.58–$16.09
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 500–750
Revenue per listing a year: $5K–$7K
Returns: 1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Hair Bonnets. It carries 9,914 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #41in Hair Bonnets
Average rating: 4.26 starsAmazon United States average 4.42 stars
Average reviews: 9,914per listing
Listings tracked: 20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 2Amazon's first-year sales bar
Average brand age: 30 months

Products

Top Bonnet with Tie Band products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

10%

Brand 136%
Brand 227%
Brand 310%
Brand 49%
Brand 55%
Brand 64%
Open — no brand owns it (5 brands, 10%)

Demand

Bonnet with Tie Band search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Bonnet with Tie Band search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bonnet with tie92K/yr -31.8%3.6% conv.
tie bonnet60K/yr -25.6%3.5% conv.
bonnet queen14K/yr +145.8%3.6% conv.
silk bonnet with tie40K/yr -39.2%2.7% conv.
silk tie bonnet17K/yr -21.7%2.9% conv.
tie bonnet silk23K/yr -36.3%2.8% conv.
satin bonnet with tie23K/yr -51.2%2.8% conv.
bonnet tie12K/yr -13.8%2.5% conv.
bonnet with bow9K/yr -21.1%1.7% conv.
bonnet that ties9K/yr -21.5%3.6% conv.

Reviews and returns

What reviews say buyers love and hate about Bonnet with Tie Band

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”

17%of negative reviews mention “Size-Overall”

1.8%of orders come back

“Way too large”

A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Bonnet with Tie Band questions

Answered from the same tracked data.

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