Bonnet for Locs

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

157K

Growth, 90 days vs prior 90

-0.5%

Conversion, latest week

3.8%

Market size, estimated

$67Ka year

Peak month

December1.2× the quietest month

Top search term

bonnet for locs43K searches a year

Listings sell for $11.35 on average, from $6.80 to $16.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.35 that is $1K to $3K a year per listing.

Average price

$11.35under the $15 to $100 sweet spot

Price range

$6.80–$16.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #279 within Hair Bonnets. It carries 5,793 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#279in Hair Bonnets

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

5,793per listing

Listings tracked

26

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months