Is bonjour beauty le balm profitable to sell on Amazon United States?

The niche generates $238K/yr across 30 tracked products. 18 of 19 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the bonjour beauty le balm niche?

10 brands and 286 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in bonjour beauty le balm?

Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.7%.

What does it cost to enter the bonjour beauty le balm niche?

Listings span $8.89–$136.48; the average listing price is $42.00 (sweet spot $15–$100). The average incumbent carries 1,772 reviews — the moat a new listing must climb.

bonjour beauty le balm

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.00

avg listing price — sweet spot $15–$100

Price range

Good$8.89–$136.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Growth

Good+20.6%

90-day search growth — must beat 0% to launch

Review moat

Okay1,771.57

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$238K

$238K/yr · 194K searches

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bonjour beauty le balm is a $238K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bonjour beauty le balm market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $420K–$525K; units × avg price
Conversion rate: 2.9%
Avg BSR: #614
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 120 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

286

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

Oak Essentials66%
Feret Parfumeur17%
KAHI3%
La Roche-Posay3%
d'alba Piedmont2%
Nécessaire2%
Open — no brand owns it (4 brands, 6%)

Demand

Weekly Amazon search volume, last 29 weeks — +20.6% search growth over the last 90 days.

Open Trend

Top bonjour beauty le balm search terms

bonjour beauty le balm57K/yr +27.5%0.8% conv.
oak essentials68K/yr +37.6%6.3% conv.
le balm bonjour beauty10K/yr +20.2%0.8% conv.
bonjour balm4K/yr +289.8%0.6% conv.
oak essentials moisture rich balm8K/yr -8.4%8.3% conv.
bonjout balm3K/yr +75.7%0.7% conv.
baume5K/yr +26.4%1.8% conv.
le baume8K/yr -49.4%9.5% conv.
bonjout beauty le balm3K/yr +16.8%0.6% conv.
bonjour le balm4K/yr -24.7%0.1% conv.

All search terms

Top bonjour beauty le balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oak Essentials Moisture Rich Face Balm Hydrating Balm-to-Oil Face Moisturizer with Sea Buckthorn and Coconut Oils Nourishing Skincare for Dry Skin Dewy Finish 1.4 Oz

Oak Essentials$76.174.5★73 rev

Feret Parfumeur Le Baume Multi-Purpose Balm Rose Poudr Deeply Hydrating Moisturizer for Dry Cracked Skin Lips & Cuticles - Natural Lip Balm with Shea Butter & Honey 50ml/1.7 Ounce

Feret Parfumeur$24.324.5★705 rev

Oak Essentials Luminous Body Lotion Hydrating Body Lotion for Women with Blue Tansy Rose Oil Shea Butter and Coconut Oil Lightweight Moisturizer for Dry and Sensitive Skin 10.1 Fl Oz

Oak Essentials$51.603.7★184 rev

Oak Essentials Dew Body Butter 5.3 Oz

Oak Essentials$63.194.7★39 rev

Oak Essentials Luminous Body Lotion Travel Body Lotion for Women with Blue Tansy Rose Oil Shea Butter and Coconut Oil Lightweight Moisturizer for Dry and Sensitive Skin 1.33 Fl Oz

Oak Essentials$16.463.7★184 rev

Newest

by launch date

Oak Essentials Dew Body Butter 5.3 Oz

Oak Essentials$63.1939 rev

6mo ago

Oak Essentials Daily Hydrating Mineral Body Sunscreen SPF 30 Broad Spectrum 11% Non-Nano Zinc Oxide Sunblock Lightweight Mineral Sunscreen for Dry Skin Fast-Absorbing Non-Greasy Finish 6 Fl Oz

Oak Essentials$48.3029 rev

6mo ago

Oak Essentials Dew Body Oil Hydrating Dry Body Oil for Women Fast-Absorbing Non-Greasy Finish Ideal for Dry Skin Travel Size 1 Fl OZ

Oak Essentials$19.8461 rev

7mo ago

JIYU NAD+ Hydrating Face Moisturizer Korean Anti-Aging Cream for Radiant Firm & Smooth Skin Deeply Hydrating & Brightening Daily Moisturizer Cream for Face and Body All Skin Types 50 ml

JIYU$64.53875 rev

9mo ago

FRYA Organics Anti-Age & Insane Glow Day Balm for Face (1.0 fl oz)

FRØYA$37.30271 rev

9mo ago

What buyers say about bonjour beauty le balm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry21%

“Helps moisturize”

Soft Feel9%

“My skin stays soft”

Quality-Overall8%

“It has a premium quality it”

Smell8%

“Light scent”

Suitability Combination Skin6%

“Good for combination skin”

Suitability Dry Skin6%

“This really does help with dry skin”

Value For Money4%

“Great value”

Brightness/Shine/Glow4%

“Pretty and Glowy”

Wrinkle2%

“No wrinkles”

Advertised Vs Actual Product2%

“does what it says”

What buyers complain about

Smell9%

“Very Strong Scent”

Value For Money8%

“Too expensive”

Oily/Greasy7%

“Very greasy”

Allergies7%

“Skin irritation”

Functionality-Overall5%

“Did not work”

Wrinkles4%

“Face wrinkles”

Skin Health4%

“Burnt my skin”

Moist/Dry4%

“doesnt hydrate”

Suitability Dry Skin3%

“unfortunately this just doesnt work for my dry skin”

Advertised Vs Actual Product2%

“False advertising”

Top return reasons

Functionality-Overall15%

Smell14%

Oily/Greasy13%

Advertised Vs Actual Product13%

Product Condition4%

Adhesion/Stickiness4%