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Bonder Gel Nail Polish

Fail

Prices span $6.69–$14.75, mostly outside the sweet spot, so Bonder Gel Nail Polish is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$41K/yr75K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
78%top-5 click share · 11 brands · 38 sellers

Flapen Score

Bonder Gel Nail Polish against its category

The dotted line is the Beauty & Personal Care average. Past it, Bonder Gel Nail Polish is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bonder Gel Nail Polish market on Amazon at a glance

Shoppers on Amazon United States searched for Bonder Gel Nail Polish 75K times last year and spent an estimated $41K. The top 5 brands take 80% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
5.4%
Market size, estimated
$41Ka year
Top search term
opi bond aid10K searches a year

02 · Price

A sale here is worth $10.26.

Listings sell for $10.26 on average, from $6.69 to $14.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $10.26 that is $3K to $5K a year per listing.

Average price
$10.26under the $15 to $100 sweet spot
Price range
$6.69–$14.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #276 within Base & Top Coats. It carries 5,413 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#276in Base & Top Coats
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
5,413per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Bonder Gel Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

11 flat

Sellers

38

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

15%

  • Brand 141%
  • Brand 213%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 15%)

Search terms

Top Bonder Gel Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • opi bond aid10K/yr
  • acid primer for nails7K/yr
  • bond aid5K/yr
  • bonder gel nail polish7K/yr
  • acid nail primer4K/yr
  • bond aid for nails6K/yr
  • bond nail4K/yr
  • super bond4K/yr
  • bond for nails4K/yr
  • gel nail bonder4K/yr

Reviews and returns

What reviews say buyers love and hate about Bonder Gel Nail Polish

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
0.6%of orders come back
“It is a smaller bottle like other people have said”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bonder Gel Nail Polish questions

Answered from the same tracked data.