Skip to content

Bon Bon Perfume

Fail

Shoppers spend an estimated $14K a year here, so Bon Bon Perfume is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$14K/yr20K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
95%top-5 click share · 8 brands · 64 sellers

Flapen Score

Bon Bon Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Bon Bon Perfume is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bon Bon Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Bon Bon Perfume 20K times last year and spent an estimated $14K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
1.6%
Market size, estimated
$14Ka year
Peak month
December2.8× the quietest month
Top search term
bon bon perfume10K searches a year

02 · Price

A sale here is worth $42.76.

Listings sell for $42.76 on average, from $11.39 to $101.86. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $42.76 that is $0 to $4K a year per listing.

Average price
$42.76inside the $15 to $100 sweet spot
Price range
$11.39–$101.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #1,766 within Men's. It carries 685 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
78%
Out of stock, average day
17.9%
Average rank
#1,766in Men's
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
685per listing
Listings tracked
9

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
51 months

Products

Top Bon Bon Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

64

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

5%

  • Brand 132%
  • Brand 230%
  • Brand 320%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Bon Bon Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Bon Bon Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bon bon perfume10K/yr
  • bonbon perfume5K/yr
  • bon bon perfume viktor and rolf2K/yr
  • bonbon viktor and rolf2K/yr

Reviews and returns

What reviews say buyers love and hate about Bon Bon Perfume

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells like plastic”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bon Bon Perfume questions

Answered from the same tracked data.