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Bom Dia Bright Set

Fail

The top 5 brands take 100% of clicks, so Bom Dia Bright Set is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$41K/yr20K searches / yr
90-day growth
-39.1%search demand this quarter
Competition
96%top-5 click share · 1 brands · 2 sellers

Flapen Score

Bom Dia Bright Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Bom Dia Bright Set is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bom Dia Bright Set market on Amazon at a glance

Shoppers on Amazon United States searched for Bom Dia Bright Set 20K times last year and spent an estimated $41K. One brand takes every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-39.1%
Conversion, latest week
5.8%
Market size, estimated
$41Ka year
Peak month
December12.0× the quietest month
Top search term
sol de janeiro 40 set10K searches a year

02 · Price

A sale here is worth $36.06.

Listings sell for $36.06 on average, from $24.14 to $71.79. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $36.06 that is $4K to $9K a year per listing.

Average price
$36.06inside the $15 to $100 sweet spot
Price range
$24.14–$71.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #264 within Sets & Kits. It carries 11,208 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#264in Sets & Kits
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
11,208per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bom Dia Bright Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Bom Dia Bright Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 12.0×

Search terms

Top Bom Dia Bright Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sol de janeiro 40 set10K/yr
  • sol de janeiro set 402K/yr
  • bom dia bright jet set3K/yr
  • sol de janeiro jet set 402K/yr
  • sol de janeiro 40 gift set2K/yr
  • sol de janeiro 40 jet set777/yr
  • bom dia bright set432/yr
  • sol de janeiro bom dia jet set164/yr
  • 40 sol de janeiro perfume mini set13/yr

Reviews and returns

What reviews say buyers love and hate about Bom Dia Bright Set

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
0.1%of orders come back
“The smell was way different”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bom Dia Bright Set questions

Answered from the same tracked data.