Boho Hair Ties

Shoppers searched for this 600K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months

600K

Growth, 90 days vs prior 90

+13.3%

Conversion, latest week

2.7%

Market size, estimated

$201Ka year

Peak month

December3.1× the quietest month

Top search term

hair tie bracelets99K searches a year

Listings sell for $12.41 on average, from $3.61 to $25.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $12.41 that is $3K to $6K a year per listing.

Average price

$12.41under the $15 to $100 sweet spot

Price range

$3.61–$25.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

1.1%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #559 within Elastics & Ties. It carries 613 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#559in Elastics & Ties

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

613per listing

Listings tracked

68

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months