boho hair
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$38.40avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,415.41avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.28–$190.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 51K searches
According to Flapen's Amazon United States niche tracking, boho hair is a $12K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
boho hair market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $10K–$19K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #979
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 5.0%
- Avg brand age
- 27 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
39 rising
Sellers
42
Top-5 brand share
45%
Top 20: 83%
Top-5 click share
44%
Top 20: 78%
Open market
51%
- knovotch14%
- CooCooJoo10%
- Diha8%
- vustbeauty7%
- EERYA7%
- AIBEO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.1×
Top boho hair search terms
- boho box braids crochet human hair11K/yr
- bohemian braids6K/yr
- crochet boho box braids with human hair curls11K/yr
- goddess braids hair4K/yr
- small crochet box braids3K/yr
- box braid2K/yr
- boho box braids crochet2K/yr
- boho knotless braids human hair crochet3K/yr
- boho knotless braids crochet5K/yr
- bohemian box braids1K/yr
Top boho hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boho Crochet Braids Pure Protein Fiber Close to Human Hair 18 Inch Goddess Box Braids with Soft Curls Bohemian Braids Crochet Hair for Black Women (18Inch 1B)
knovotch$38.604.3★640 rev
Goddess Boho Box Braids Crochet Hair-8 Packs 24 Inch Crochet Box Braids for Black Women Pre Looped (1B# 24 Inch(Pack of 8))
CooCooJoo$24.854.0★1,219 rev
Goddess Box Braids Crochet Hair With Curly Ends 14 Inch Bohomian Box Braids Crochet Braids 8 Packs 3X Crochet Braids Synthetic Braiding Hair Extension for Women (14 Inch (Pack of 8) 1B)
Diha$21.464.4★4,133 rev
Vustbeauty 9 Packs Boho Box Braids Crochet Hair 24 Inch Goddess Box Braids Crochet Hair With Curly Ends Synthetic Bohemian Braids Hair Extension For Women (24inch 1b)
vustbeauty$21.084.2★728 rev
Goddess Box Braids Pure Protein Fiber Close to Human Hair 24 Inch 8 Packs Boho Crochet Braids with Soft Curls Bohemian Braids Crochet Hair for Black Women (24Inch 1B)
AIBEO$34.914.1★105 rev
Newest
by launch date
Boho Crochet Braids Pure Protein Fiber Close to Human Hair 20 Inch 10 Packs Goddess Box Braids with Soft Curls Bohemian Braids Crochet Hair for Black Women(20Inch 1B#)
Onefatchoy$35.6652 rev
9 Packs Boho Box Braids Crochet Hair 14 Inch Pure Protein Fiber Similar to Human Hair Goddess Box Braids Crochet Hair With Curly Ends Pre Looped Bohemian Braid Hair Extension For Women(14 Inch 1B#)
Jexulora$30.9938 rev
Goddess Box Braids Pure Protein Fiber Close to Human Hair 24 Inch 8 Packs Boho Crochet Braids with Soft Curls Bohemian Braids Crochet Hair for Black Women (24Inch 1B)
AIBEO$34.91105 rev
Boho Crochet Braids Human Hair Mixed 9 Packs 14 Inch Goddess Box Braids Crochet Hair Boho Box Braid Bohemian Braid Crochet Hair for Black Women(14Inch 1B)
RUIMIHAI$32.57101 rev
IXIMII Crochet Boho Box Braids with Human Hair Curls 18inch 8packs 96strands 1B# Deep Wave Pre-Looped Bohemian Goddess Braids Crochet Hair Handmade Curly Ends Hair Extensions For Women
IXIMII$88.9544 rev
Trending
90-day click momentum
6 Packs Box Braids Crochet Hair Crochet Box Braids Pre-looped Synthetic Hair Crotchet Box Braids Hair 22 Inch (1B 22inch)
BEkjdiof$22.944.4★
Boho Crochet Braids Pure Protein Fiber Close to Human Hair 14 Inch Goddess Box Braids with Soft Curls Bohemian Braids Crochet Hair for Black Women(14Inch 1B)
knovotch$34.504.3★
Xtrend 8 Packs 18 Inch Box Braids Crochet Hair 144 Strands Medium Knotless Box Braiding Hair Pre-looped Synthetic 3X Braids Hair Extension for Women (1B#)
XTREND$20.954.5★
Goddess Box Braids Pure Protein Fiber Close to Human Hair 24 Inch 8 Packs Boho Crochet Braids with Soft Curls Bohemian Braids Crochet Hair for Black Women (24Inch 1B)
AIBEO$34.914.1★
Human Braiding Hair Mix Synthetic Boho Hair for Braiding 20 Inch Deep Wave Bulk for Boho Braids 2 Pcs Curly Bohemian Wet and Wavy Braiding Hair(1B 20 Inch-2pcs)
WIGICD$8.284.1★
What buyers say about boho hair
What buyers praise and complain about, mined from review topics.What buyers love
“Hair is soft”
“The curls are beautiful”
“Overall, the quality is very good and it gives a beautiful, natural look”
“Great Value”
“the curls are great”
“The curls blended well with my style”
“Wonderful connects with your natural hair”
“Easy to manage”
“color is accurate”
“Held up beautifully”
What buyers complain about
“Hair slides out”
“Hair is not good quality”
“meaning short hair you cant use”
“Slight smell”
“Small”
“Description WRONG”
“Definitely will not last past two weeks”
“This hair is not what it supposed to be”
“It may look thick on first look”
“Hair was itchy”
Top return reasons
Common questions
- Is boho hair profitable to sell on Amazon United States?
- The niche generates $12K/yr across 44 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the boho hair niche?
- 39 brands and 42 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in boho hair?
- Top complaints mined from reviews: Hair Related, Quality-Overall, Suitability Short Hair. The return rate is 3.3%.
- When does demand for boho hair peak?
- Demand peaks in Jul–Aug; the busiest month runs 3.1× the quietest.
- What does it cost to enter the boho hair niche?
- Listings span $8.28–$190.08; the average listing price is $38.40 (sweet spot $15–$100). The average incumbent carries 1,415 reviews — the moat a new listing must climb.