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Boho Braiding Hair

Maybe

Search demand grew +132.3% this quarter. But buyers convert on only 0.9% of searches, so Boho Braiding Hair is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$459K/yr1.7M searches / yr
90-day growth
+132.3%search demand this quarter
Competition
83%top-5 click share · 12 brands · 14 sellers

Flapen Score

Boho Braiding Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Boho Braiding Hair is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boho Braiding Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Boho Braiding Hair 1.7M times last year and spent an estimated $459K. The top 5 brands take 83% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +132.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $459K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+132.3%
Conversion, latest week
0.9%
Market size, estimated
$459Ka year
Peak month
June3.7× the quietest month
Top search term
boho hair for braiding1.5M searches a year

02 · Price

A sale here is worth $31.23.

Listings sell for $31.23 on average, from $8.28 to $63.89. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $31.23 that is $31K to $39K a year per listing.

Average price
$31.23inside the $15 to $100 sweet spot
Price range
$8.28–$63.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$31K–$39K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #284 within Hair Extensions. It carries 808 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#284in Hair Extensions
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
808per listing
Listings tracked
12

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Boho Braiding Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

14

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

13%

  • Brand 128%
  • Brand 227%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (6 brands, 13%)

Demand

Boho Braiding Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×

Search terms

Top Boho Braiding Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boho hair for braiding1.5M/yr
  • boho braiding hair73K/yr
  • hair for boho braids19K/yr
  • curly hair for boho braids14K/yr
  • boho hair extensions7K/yr
  • curly braiding hair for boho braids8K/yr
  • boho braids hair7K/yr

Reviews and returns

What reviews say buyers love and hate about Boho Braiding Hair

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
29%of negative reviews mention “Hair Related”
3.2%of orders come back
“Hair is awful”
A buyer, on “Hair Related”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Boho Braiding Hair questions

Answered from the same tracked data.