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Body Wave Closure Wig

Fail

Shoppers spend an estimated $13K a year here, so Body Wave Closure Wig is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$13K/yr62K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
28%top-5 click share · 56 brands · 65 sellers

Flapen Score

Body Wave Closure Wig against its category

The dotted line is the Beauty & Personal Care average. Past it, Body Wave Closure Wig is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Wave Closure Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Body Wave Closure Wig 62K times last year and spent an estimated $13K. The top 5 brands take 47% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
0.2%
Market size, estimated
$13Ka year
Peak month
October1.5× the quietest month
Top search term
aaliweya hair 5x5 closure wig20K searches a year

02 · Price

A sale here is worth $95.50.

Listings sell for $95.50 on average, from $15.57 to $227.07. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $95.50 that is $0 to $10K a year per listing.

Average price
$95.50inside the $15 to $100 sweet spot
Price range
$15.57–$227.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #896 within Wigs. It carries 1,825 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#896in Wigs
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
1,825per listing
Listings tracked
86

04 · Newcomers

9 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
9Amazon's first-year sales bar
Average brand age
23 months

Products

Top Body Wave Closure Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

56 rising

Sellers

65

Top-5 brand share

47%

Top 20: 78%

Top-5 click share

28%

Top 20: 57%

Open market

49%

  • Brand 118%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Body Wave Closure Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Body Wave Closure Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aaliweya hair 5x5 closure wig20K/yr
  • 5x5 hd lace closure wigs human hair straight8K/yr
  • closure body wave wig6K/yr
  • straight closure wig6K/yr
  • glueless closure3K/yr
  • 5x5 hd closure wig4K/yr
  • 5x5 body wave closure wig4K/yr
  • body wave 5x5 hd lace closure wig2K/yr
  • 7x7 closure hd lace wig3K/yr
  • 200 density closure wig3K/yr

Reviews and returns

What reviews say buyers love and hate about Body Wave Closure Wig

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Wig/Artificial Hair Quality”
17%of negative reviews mention “Wig/Artificial Hair Quality”
6.2%of orders come back
“not as a serious wig”
A buyer, on “Wig/Artificial Hair Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Body Wave Closure Wig questions

Answered from the same tracked data.