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Body Wash Set

Maybe

An estimated 0.5% of orders come back. But buyers convert on only 1.8% of searches, so Body Wash Set is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$140K/yr383K searches / yr
90-day growth
+21.6%search demand this quarter
Competition
20%top-5 click share · 21 brands · 792 sellers

Flapen Score

Body Wash Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Body Wash Set is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Wash Set market on Amazon at a glance

Shoppers on Amazon United States searched for Body Wash Set 383K times last year and spent an estimated $140K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
383K
Growth, 90 days vs prior 90
+21.6%
Conversion, latest week
1.8%
Market size, estimated
$140Ka year
Peak month
December7.5× the quietest month
Top search term
body wash and lotion set58K searches a year

02 · Price

A sale here is worth $19.89.

Listings sell for $19.89 on average, from $5.07 to $71.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $19.89 that is $0 to $2K a year per listing.

Average price
$19.89inside the $15 to $100 sweet spot
Price range
$5.07–$71.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,045 within Bath & Bathing Accessories. It carries 2,114 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
98%
Out of stock, average day
6.2%
Average rank
#1,045in Bath & Bathing Accessories
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,114per listing
Listings tracked
85

04 · Newcomers

16 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
16Amazon's first-year sales bar
Average brand age
47 months

Products

Top Body Wash Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.

$0$3K$6K$8K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

792

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

20%

Top 20: 55%

Open market

10%

  • Baylis & Harding45%
  • philosophy17%
  • Dove16%
  • NIVEA4%
  • Tree Hut3%
  • Method3%
  • Open — no brand owns it (15 brands, 10%)

Demand

Body Wash Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Body Wash Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • body wash and lotion set58K/yr
  • baylis and harding32K/yr
  • dove set31K/yr
  • philosophy gift sets for women47K/yr
  • body wash gift set43K/yr
  • dove gift set32K/yr
  • body wash gift sets for women31K/yr
  • nivea products10K/yr
  • body wash and lotion set for women15K/yr
  • baylis and harding gift set4K/yr

Reviews and returns

What reviews say buyers love and hate about Body Wash Set

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
0.5%of orders come back
“Very strong smell”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Body Wash Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data