body wash set
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$19.89avg listing price — sweet spot $15–$100
Price range
Great$5.07–$71.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,113.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$140K$140K/yr · 383K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, body wash set is a $140K/yr Amazon United States market (383K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
body wash set market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $199K–$249K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,045
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 64%
- Out of stock
- 6.2%
- Avg brand age
- 47 months
- Avg seller age
- 128 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
792
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
20%
Top 20: 55%
Open market
10%
- Baylis & Harding45%
- philosophy17%
- Dove16%
- NIVEA4%
- Tree Hut3%
- Method3%
- Open — no brand owns it (15 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
Top body wash set search terms
- body wash and lotion set58K/yr
- baylis and harding32K/yr
- dove set31K/yr
- philosophy gift sets for women47K/yr
- body wash gift set43K/yr
- dove gift set32K/yr
- body wash gift sets for women31K/yr
- nivea products10K/yr
- body wash and lotion set for women15K/yr
- baylis and harding gift set4K/yr
Top body wash set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baylis & Harding Jojoba Vanilla & Almond Oil Luxury Pamper Present Gift Set For Women - Vegan Friendly
Baylis & Harding$9.304.7★912 rev
Baylis & Harding Liquid Body Wash Soap Goodness Tonka Bean & Neroli 16.9oz/500ml
Baylis & Harding$7.374.4★21 rev
Dove Limited Edition Holiday Treats Mixed 3 Count Sugar Cookie Sprinkle Value Pack for Hydrated & Soft Skin
Dove$26.154.4★265 rev
philosophy fan favorites 4-piece gift set ($52 value) - 3 oz purity cleanser 3 oz fresh cream shower gel 0.5 oz amazing grace edt 0.23 oz hope in a jar moisturizer
philosophy$31.444.4★71 rev
NIVEA Skin Care Set For Her Nourishing Body Wash Moisturizing Body Lotion Lip Balm Stick with Shea Butter & Hand Cream 4 Piece Gift Set
NIVEA$16.154.6★4,359 rev
Newest
by launch date
Baylis & Harding Goodness Coconut and Shea Body Wash 16.9 FZ
Baylis & Harding$7.094 rev
Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
Tree Hut$18.14606 rev
Dove Crumbl Limited Edition Confetti Cake Body Care Gift Set 3 Count
Dove$30.83135 rev
Baylis & Harding Boudoire Tropical Paradise Luxury Pamper Present Gift Set For Women - Vegan Friendly
Baylis & Harding$10.65152 rev
Baylis & Harding Midnight Cherry Luxury Pamper Present Gift Set For Women - Vegan Friendly
Baylis & Harding$12.62395 rev
Trending
90-day click momentum
Baylis & Harding Liquid Hand Soap Wash with Dispenser Tonka Bean & Neroli 16.9oz/500ml (3-Pack)
Baylis & Harding$18.384.5★
Baylis & Harding Goodness Coconut and Shea Body Wash 16.9 FZ
Baylis & Harding$7.094.1★
Native Body Wash & Moisturizing Lotion Set Pumpkin Spice Latte Naturally Derived Ingredients Paraben Free Daily Hydration & Gentle Clean Personal Care Gift Bundle
Native$15.344.6★
Baylis & Harding Liquid Hand Soap Wash with Dispenser Goodness Oud Cedar & Amber 16.9oz/500ml (3-Pack)
Baylis & Harding$19.624.6★
Baylis & Harding Liquid Body Wash Soap Goodness Tonka Bean & Neroli 16.9oz/500ml
Baylis & Harding$7.374.4★
What buyers say about body wash set
What buyers praise and complain about, mined from review topics.What buyers love
“Clean fragrance”
“Birthday Gift”
“Excellent Product”
“Leaves skin soft”
“Great deal”
“Very moisturizing”
“Great to fit in your purse”
“It worked perfectly well for cleansing”
“Makes my dry skin feel wonderfully”
“Silky Smooth, Good lather”
What buyers complain about
“Very strong smell”
“Smaller than expected”
“leaking every where”
“Not worth the price”
“Made me itchy”
“Reducing the quality of the product”
“Used item”
“This broke me”
“Too watery”
“Very little moisturization”
Top return reasons
Common questions
- Is body wash set profitable to sell on Amazon United States?
- The niche generates $140K/yr across 85 tracked products. 16 of 23 products launched in the last 360 days are still selling. 90-day search growth is +21.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the body wash set niche?
- 21 brands and 792 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in body wash set?
- Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.5%.
- When does demand for body wash set peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the body wash set niche?
- Listings span $5.07–$71.49; the average listing price is $19.89 (sweet spot $15–$100). The average incumbent carries 2,114 reviews — the moat a new listing must climb.