Is body wash refill profitable to sell on Amazon United States?

The niche generates $403K/yr across 7 tracked products. 90-day search growth is +21.3%. Flapen's verdict: Skip it (49/100).

How competitive is the body wash refill niche?

3 brands and 42 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in body wash refill?

Top complaints mined from reviews: Leak-Proof, Allergies, Dilute/Watery. The return rate is 0.4%.

When does demand for body wash refill peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 2.3× the quietest.

What does it cost to enter the body wash refill niche?

Listings span $11.69–$33.49; the average listing price is $18.92 (sweet spot $15–$100). The average incumbent carries 9,280 reviews — the moat a new listing must climb.

body wash refill

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.92

avg listing price — sweet spot $15–$100

Price range

Great$11.69–$33.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$403K

$403K/yr · 189K searches

Growth

Good+21.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,280.14

avg incumbent reviews — the moat a new listing must climb

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, body wash refill is a $403K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

body wash refill market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: $378K–$473K; units × avg price
Conversion rate: 11.3%
Avg BSR: #147
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.6%
Avg brand age: 63 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Aveeno73%
Ginger Lily Farms23%
Puracy4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.3% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.3×

Open Trend

Top body wash refill search terms

body wash refill93K/yr +11.4%5.6% conv.
aveeno body wash refill34K/yr +46.7%15.6% conv.
body wash refill pouch13K/yr +10.0%4.5% conv.
body soap refill7K/yr +14.5%6.4% conv.
aveeno body wash refill bag5K/yr +81.5%16.7% conv.
refill body wash6K/yr +8.0%4.1% conv.
aveeno refill6K/yr +8.9%10.4% conv.
aveeno refill body wash5K/yr +80.5%15.3% conv.
aveeno skin relief body wash refill3K/yr +377.7%9.8% conv.
shower gel refill5K/yr +14.1%4.6% conv.

All search terms

Top body wash refill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aveeno Daily Moisturizing Body Wash for Sensitive Skin + Prebiotic Oat Gently Cleanses Nourishes & Feels Moisturizing Dry Skin Light Fragrance Refill Pouch 36 fl. oz

Aveeno$11.714.7★3,828 rev

Ginger Lily Farms Botanicals Nourishing Body Wash Island Tranquility 100% Vegan & Cruelty-Free Green Tea Lemongrass Scent 1 Gallon Refill (128 fl. oz.)

Ginger Lily Farms$21.664.6★7,854 rev

Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Value Size 33 Fl Oz

Aveeno$12.484.6★38,003 rev

Aveeno Skin Relief Body Wash Fragrance-Free + Triple Oat Formula Gentle Daily Cleanser for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Body Wash Refill 36 fl. oz

Aveeno$11.694.5★2,947 rev

Ginger Lily Farms Club & Fitness Nourishing Body Wash 100% Vegan & Cruelty-Free Bath & Shower Gel for Men and Women Fragrance Free 1 Gallon (128 fl. oz.) Refill

Ginger Lily Farms$19.764.4★3,731 rev

Newest

by launch date

Ginger Lily Farms Club & Fitness Nourishing Body Wash 100% Vegan & Cruelty-Free Bath & Shower Gel for Men and Women Fragrance Free 1 Gallon (128 fl. oz.) Refill

Ginger Lily Farms$19.763,731 rev

3y ago

Aveeno Daily Moisturizing Body Wash for Sensitive Skin + Prebiotic Oat Gently Cleanses Nourishes & Feels Moisturizing Dry Skin Light Fragrance Refill Pouch 36 fl. oz

Aveeno$11.713,828 rev

4y ago

Aveeno Skin Relief Body Wash Fragrance-Free + Triple Oat Formula Gentle Daily Cleanser for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Body Wash Refill 36 fl. oz

Aveeno$11.692,947 rev

4y ago

Puracy Body Wash Refill Natural Body Wash 98.6% Pure Plant Ingredients Moisturizing Shower Gel for Women Men Kids Body Soap for Dry Sensitive Skin Gently Scented with Citrus & Sea Salt 48 Oz

Puracy$33.494,867 rev

5y ago

Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Value Size 33 Fl Oz

Aveeno$12.4838,003 rev

8y ago

What buyers say about body wash refill

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Its fragrance-free”

Value For Money13%

“Great value”

Quality-Overall12%

“The quality has been consistent during the years that I've purchased this”

Suitability Dry Skin7%

“Works great for dry skin”

Moist/Dry7%

“very moisturizing”

Soft Feel6%

“my skin felt softer”

Allergies4%

“No allergies”

Advertised Vs Actual Product4%

“as advertised”

Lather3%

“easy to lather”

Cleansing3%

“Skin feels clean”

What buyers complain about

Leak-Proof13%

“Leaked out during shipping, again”

Allergies12%

“Causes itching and sensitivity”

Dilute/Watery9%

“it seems like it's half diluted with water now”

Smell8%

“But smells odd”

Advertised Vs Actual Product4%

“This product is deceptive”

Value For Money3%

“What a waste of money”

Moist/Dry3%

“not very hydrating”

Functionality-Overall2%

“Did not work for me”

Ease Of Cleaning2%

“Not ALL clean as it try to portray”

Product Condition2%

“Arrived open and used. It was already open.”

Top return reasons

Leak-Proof63%

Smell9%

Motor Power3%

Advertised Vs Actual Product3%

Size-Overall3%