Is body wash bulk profitable to sell on Amazon United States?

The niche generates $705K/yr across 36 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the body wash bulk niche?

8 brands and 160 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in body wash bulk?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.2%.

When does demand for body wash bulk peak?

Demand peaks in Jul–Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the body wash bulk niche?

Listings span $3.13–$28.70; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 4,020 reviews — the moat a new listing must climb.

body wash bulk

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Market size

Good$705K

$705K/yr · 771K searches

Avg price

Good$12.77

avg listing price — sweet spot $15–$100

Price range

Good$3.13–$28.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.8%

90-day search growth — must beat 0% to launch

Review moat

Bad4,019.97

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, body wash bulk is a $705K/yr Amazon United States market (771K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

body wash bulk market data

Units sold / yr: 50K–60K; avg 1,000–1,250/product
Revenue / yr: $639K–$766K; units × avg price
Conversion rate: 7.2%
Avg BSR: #546
Page quality: 0%
Prime: 100%
Sponsored: 42%
Out of stock: 1.1%
Avg brand age: 60 months
Avg seller age: 125 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

8 rising

Sellers

160

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

37%

Top 20: 84%

Open market

Suave85%
Olay6%
St. Ives3%
Dial3%
NIVEA1%
Degree1%
Open — no brand owns it (2 brands, 1%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +11.8% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.7×

Open Trend

Top body wash bulk search terms

suave body wash478K/yr +8.7%5.8% conv.
body wash suave59K/yr +20.0%7.0% conv.
suave body wash for women53K/yr -3.4%5.6% conv.
olay age defying body wash26K/yr +37.9%8.9% conv.
suave antibacterial body wash26K/yr +30.8%2.9% conv.
suave ocean breeze body wash18K/yr +15.7%8.9% conv.
suave cocoa butter and shea body wash12K/yr +30.6%5.5% conv.
body wash multipack12K/yr +30.6%2.1% conv.
body wash women suave12K/yr +5.4%5.2% conv.
body wash in bulk12K/yr +15.8%1.4% conv.

All search terms

Top body wash bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Suave Ocean Breeze Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Formula For Soft Smooth Skin Long Lasting Fragrance 18 FL OZ 6 Count

Suave$18.884.8★2,018 rev

Suave Moisturizing Body Wash Cocoa Butter and Shea with Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6

Suave$18.524.8★2,190 rev

Suave Moisturizing Body Wash with Milk & Honey and Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6

Suave$17.904.8★2,116 rev

Suave Ocean Breeze Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Formula For Soft Smooth Skin Long Lasting Fragrance 18 FL OZ

Suave$3.264.8★42 rev

Suave Deeply Clean Antibacterial Body Wash with Glycerin & Vitamin E Moisturizing Skin Cleanser For Soft Smooth Skin Long Lasting Scent Paraben Free 18 fl oz 6 Count

Suave$21.114.7★228 rev

Newest

by launch date

Olay Body Wash for Women Age Defy with Vitamin E 24/7 Moisture Barrier Repair Hydrating & Cleansing for Visibly Soft Skin Vitamin B3 & Hyaluronic Blend All Skin Types 22 fl oz (Pack of 2)

Olay$15.3710,860 rev

5mo ago

Olay Body Wash for Women Age Defy with Vitamin E 24/7 Moisture Barrier Repair Hydrating & Cleansing Formula for Visibly Healthy Soft Skin Vitamin B3 & Hyaluronic Blend All Skin Types 35 fl oz

Olay$10.4210,860 rev

5mo ago

Suave Strawberry Delight Uplifting Body Wash Formulated with Glycerin and Vitamin E for Hydrating and Gently Cleansing Skin 30 FL OZ Pump 4 Pack

Suave$18.8474 rev

7mo ago

Suave Deeply Clean Antibacterial Body Wash with Glycerin & Vitamin E Moisturizing Skin Cleanser For Soft Smooth Skin Long Lasting Scent Paraben Free 18 fl oz 6 Count

Suave$21.11228 rev

10mo ago

Suave Ocean Breeze Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Formula For Soft Smooth Skin Long Lasting Fragrance 18 FL OZ

Suave$3.2642 rev

10mo ago

What buyers say about body wash bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“Fresh scent”

Value For Money12%

“Fair price”

Quality-Overall7%

“Good product for”

Soft Feel7%

“Great softness”

Lather6%

“Just got this amazingly soft scent easy lather feel fresh”

Cleansing5%

“Feels clean”

Moist/Dry4%

“Very moisturizing”

Suitability Dry Skin3%

“Makes my dry skin feel wonderfully”

Advertised Vs Actual Product2%

“As advertised”

Suitability Combination Skin2%

“Very Good For Your Skin”

What buyers complain about

Smell36%

“Bad Smell”

Allergies7%

“Itch”

Moist/Dry5%

“Dried my skin out”

Lather4%

“it wouldnt foam up well”

Dilute/Watery2%

“Too watery”

Leak-Proof2%

“Bottle leaks”

Quality-Overall2%

“The pump is low quality and cheaply made”

Suitability Dry Skin2%

“causing extreme dry skin”

Motor Power2%

“Defective pump”

Thickness1%

“Needs to be more thick”

Top return reasons

Smell41%

Leak-Proof17%

Advertised Vs Actual Product9%

Size-Overall8%

Value For Money4%

Defective Material/Parts3%

Motor Power3%

Moist/Dry2%

Product Condition1%

Ingredients-Overall1%

Common questions

Is body wash bulk profitable to sell on Amazon United States?: The niche generates $705K/yr across 36 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the body wash bulk niche?: 8 brands and 160 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in body wash bulk?: Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.2%.
When does demand for body wash bulk peak?: Demand peaks in Jul–Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the body wash bulk niche?: Listings span $3.13–$28.70; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 4,020 reviews — the moat a new listing must climb.