Is body wash bar profitable to sell on Amazon United States?

The niche generates $104K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Skip it (37/100).

How competitive is the body wash bar niche?

5 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in body wash bar?

Top complaints mined from reviews: Smell, Lather, Moist/Dry. The return rate is 0.4%.

When does demand for body wash bar peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the body wash bar niche?

Listings span $7.19–$13.97; the average listing price is $9.44 (sweet spot $15–$100). The average incumbent carries 4,741 reviews — the moat a new listing must climb.

body wash bar

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.6%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.44

avg listing price — sweet spot $15–$100

Market size

Okay$104K

$104K/yr · 80K searches

Review moat

Bad4,740.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$7.19–$13.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, body wash bar is a $104K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 37/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

body wash bar market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $94K–$118K; units × avg price
Conversion rate: 13.8%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 12.0%
Avg brand age: 79 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Kitsch61%
Megababe26%
G.B.S5%
Badger4%
Viking Revolution4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top body wash bar search terms

shave bar27K/yr +15.0%9.8% conv.
shaving bar14K/yr +12.7%6.1% conv.
kitsch shave bar11K/yr +5.3%19.3% conv.
shave bar women9K/yr +6.7%11.7% conv.
shaving cream bar7K/yr +17.5%6.1% conv.
kitsch shave butter4K/yr +14.1%17.9% conv.
shaving bar soap women4K/yr +8.3%10.8% conv.
shaving soap women4K/yr +1.2%6.5% conv.

All search terms

Top body wash bar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kitsch Shaving Soap for Women - Hydrating Shave Butter & Shave Soap Bar - Nourishing Bar Soap for Smooth Irritation-Free Shave Paraben Silicone & Sulfate-Free - Vegan Made in USA - 4 oz

Kitsch$8.164.5★9,966 rev

Megababe Blade Bar | Shaving Bar Enriched with Shea Butter | Hydrating for All Skin Types | 4.4 oz

Megababe$7.924.5★370 rev

Vanilla Citrus Shaving Soap for Women Shea Butter Infused Moisturizing Bar for Sensitive Skin Long-Lasting Smooth Shave for Legs Underarms & Bikini Area

G.B.S$7.194.3★2,600 rev

Badger Shaving Soap Puck Organic Moisturizing Shave Soap Bar Rich Lasting Lather Light Natural Scent Plastic Free & Vegan Shave Soap for Men & Women 3.15 oz Bar

Badger$13.974.4★1,123 rev

Viking Revolution Shaving Soap for Men - Shave Soap for Use with Shaving Brush and Bowl for Smoothest Wet Shave Shaving Soap Puck - 4 Pack Variety Each Pack 2.5oz

Viking Revolution$9.954.6★9,644 rev

Newest

by launch date

Vanilla Citrus Shaving Soap for Women Shea Butter Infused Moisturizing Bar for Sensitive Skin Long-Lasting Smooth Shave for Legs Underarms & Bikini Area

G.B.S$7.192,600 rev

10mo ago

Megababe Blade Bar | Shaving Bar Enriched with Shea Butter | Hydrating for All Skin Types | 4.4 oz

Megababe$7.92370 rev

2y ago

Kitsch Shaving Soap for Women - Hydrating Shave Butter & Shave Soap Bar - Nourishing Bar Soap for Smooth Irritation-Free Shave Paraben Silicone & Sulfate-Free - Vegan Made in USA - 4 oz

Kitsch$8.169,966 rev

3y ago

Viking Revolution Shaving Soap for Men - Shave Soap for Use with Shaving Brush and Bowl for Smoothest Wet Shave Shaving Soap Puck - 4 Pack Variety Each Pack 2.5oz

Viking Revolution$9.959,644 rev

7y ago

Badger Shaving Soap Puck Organic Moisturizing Shave Soap Bar Rich Lasting Lather Light Natural Scent Plastic Free & Vegan Shave Soap for Men & Women 3.15 oz Bar

Badger$13.971,123 rev

12y ago

What buyers say about body wash bar

What buyers praise and complain about, mined from review topics.

What buyers love

Lather20%

“Good Lather”

Smell18%

“a neutral aroma”

Soft Feel12%

“Make my skin soft”

Value For Money8%

“Worth the money”

Durability6%

“Lasts longer than other shaving products”

Quality-Overall5%

“Works very well”

Advertised Vs Actual Product5%

“just as advertised”

Moist/Dry4%

“Easy to use very moisturizing”

Allergies3%

“no irritation”

Efficiency3%

“Performs perfectly”

What buyers complain about

Smell16%

“doesnt have a fragrance to it”

Lather14%

“Doesnt lather well”

Moist/Dry10%

“I was ALWAYS dried out after shaving with shaving cream”

Allergies8%

“Caused a lot of itching and irritation”

Value For Money4%

“A little pricey”

Durability4%

“unfortunately I broke out twice using it with little red bumps”

Functionality-Overall4%

“Works, not perfectly”

Sensitivity-Overall3%

“broke me out on sensitive areas”

Quality-Overall3%

“Poor quality”

Size-Overall2%

“Too small”

Top return reasons

Smell29%

Advertised Vs Actual Product13%

Size-Overall10%

Lather10%

Functionality-Overall7%

Value For Money7%

Ingredients-Overall5%