Skip to content

Body Wash Bar

Fail

The top 5 products take 100% of clicks, so Body Wash Bar is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$104K/yr80K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
100%top-5 click share · 5 brands · 11 sellers

Flapen Score

Body Wash Bar against its category

The dotted line is the Beauty & Personal Care average. Past it, Body Wash Bar is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Wash Bar market on Amazon at a glance

Shoppers on Amazon United States searched for Body Wash Bar 80K times last year and spent an estimated $104K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
13.8%
Market size, estimated
$104Ka year
Peak month
July1.8× the quietest month
Top search term
shave bar27K searches a year

02 · Price

A sale here is worth $9.44.

Listings sell for $9.44 on average, from $7.19 to $13.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $9.44 that is $9K to $12K a year per listing.

Average price
$9.44under the $15 to $100 sweet spot
Price range
$7.19–$13.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$12K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #10 within Women's. It carries 4,741 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#10in Women's
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
4,741per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Body Wash Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 226%
  • Brand 35%
  • Brand 44%
  • Brand 54%

Demand

Body Wash Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Body Wash Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shave bar27K/yr
  • shaving bar14K/yr
  • kitsch shave bar11K/yr
  • shave bar women9K/yr
  • shaving cream bar7K/yr
  • kitsch shave butter4K/yr
  • shaving bar soap women4K/yr
  • shaving soap women4K/yr

Reviews and returns

What reviews say buyers love and hate about Body Wash Bar

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Lather”
16%of negative reviews mention “Smell”
0.4%of orders come back
“doesnt have a fragrance to it”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Body Wash Bar questions

Answered from the same tracked data.