Body Wash

Shoppers searched for this 36.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50.6M a year.

Searches, last 12 months

36.4M

Growth, 90 days vs prior 90

+14.4%

Conversion, latest week

11.2%

Market size, estimated

$50.6Ma year

Peak month

July1.4× the quietest month

Top search term

body wash15.6M searches a year

Listings sell for $12.36 on average, from $4.51 to $34.93. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At $12.36 that is $989K to $1.2M a year per listing.

Average price

$12.36under the $15 to $100 sweet spot

Price range

$4.51–$34.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

80,000–100,000

Revenue per listing a year

$989K–$1.2M

Returns

0.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #40 within Cleansers. It carries 12,805 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#40in Cleansers

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

12,805per listing

Listings tracked

40

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

10

Successful launches

10Amazon's first-year sales bar

Average brand age

71 months