Body Wash
MaybeShoppers spend an estimated $50.6M a year here. But the products selling today already average 4.7★, so Body Wash is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 4864
- Market size
- $50.6M/yr36.4M searches / yr
- 90-day growth
- +14.4%search demand this quarter
- Competition
- 42%top-5 click share · 15 brands · 162 sellers
Flapen Score
Body Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Body Wash is stronger. Inside it, weaker.
Market
The Body Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Body Wash 36.4M times last year and spent an estimated $50.6M. The top 5 brands take 84% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 36.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50.6M a year.
- Searches, last 12 months
- 36.4M
- Growth, 90 days vs prior 90
- +14.4%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $50.6Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- body wash15.6M searches a year
02 · Price
A sale here is worth $12.36.
Listings sell for $12.36 on average, from $4.51 to $34.93. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At $12.36 that is $989K to $1.2M a year per listing.
- Average price
- $12.36under the $15 to $100 sweet spot
- Price range
- $4.51–$34.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 80,000–100,000
- Revenue per listing a year
- $989K–$1.2M
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #40 within Cleansers. It carries 12,805 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #40in Cleansers
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 12,805per listing
- Listings tracked
- 40
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Body Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
162
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
42%
Top 20: 78%
Open market
13%
- Brand 165%
- Brand 27%
- Brand 35%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (9 brands, 13%)
Demand
Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Body Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- body wash15.6M/yr
- dove body wash7.4M/yr
- body wash women4.3M/yr
- dove2.3M/yr
- womens body wash893K/yr
- body soap825K/yr
- shower gel731K/yr
- dove sensitive skin body wash632K/yr
- bodywash508K/yr
- body wash sensitive skin417K/yr
Reviews and returns
What reviews say buyers love and hate about Body Wash
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Wash questions
Answered from the same tracked data.