Is body spray for women profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 61 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the body spray for women niche?

14 brands and 372 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in body spray for women?

Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.1%.

When does demand for body spray for women peak?

Demand peaks in Aug–Sep–Dec; the busiest month runs 5.1× the quietest.

What does it cost to enter the body spray for women niche?

Listings span $4.96–$78.79; the average listing price is $19.36 (sweet spot $15–$100). The average incumbent carries 3,847 reviews — the moat a new listing must climb.

body spray for women

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$19.36

avg listing price — sweet spot $15–$100

Price range

Great$4.96–$78.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.0M

$1.0M/yr · 1.8M searches

Competition

Great39%

top-5 click share — an open shelf

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,846.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, body spray for women is a $1.0M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

body spray for women market data

Units sold / yr: 60K–80K; avg 750–1,000/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 2.9%
Avg BSR: #226
Page quality: 0%
Prime: 84%
Sponsored: 62%
Out of stock: 0.1%
Avg brand age: 54 months
Avg seller age: 131 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

14 flat

Sellers

372

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

39%

Top 20: 68%

Open market

Bath & Body Works84%
Victoria's Secret4%
Bodycology3%
So...?2%
eos1%
Holler & Glow1%
Open — no brand owns it (8 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 5.1×

Open Trend

Top body spray for women search terms

bath and body works body spray727K/yr -12.3%1.7% conv.
into the night bath and body works139K/yr -16.4%4.7% conv.
travel body spray61K/yr +16.6%1.1% conv.
bath and body works spray64K/yr +10.1%1.5% conv.
into the night71K/yr -1.8%2.7% conv.
a thousand wishes bath and body works85K/yr -16.1%4.8% conv.
bath and body works fragrance mists16K/yr >1,000%1.0% conv.
warm vanilla sugar bath and body works88K/yr -27.4%5.5% conv.
beautiful day bath and body works62K/yr -8.6%0.2% conv.
a thousand wishes57K/yr -10.6%3.2% conv.

All search terms

Top body spray for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath & Body Works 3 Pack Assorted Fine Fragrance Mist Gift Bundle

Bath & Body Works$26.304.1★64 rev

Into The Night by Bath and Body Works for Women - 8 oz Fragrance Mist

Bath & Body Works$17.474.7★224 rev

Bath & Body Works A Thousand Wishes Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Sparkling Prosecco & Peony Scent 8 fl oz - 1 Pack

Bath & Body Works$15.754.7★4,634 rev

Bath & Body Works Warm Vanilla Sugar Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Sparkling Sugar and Sweet Vanilla Scent 8 fl oz - 1 Pack

Bath & Body Works$15.784.6★1,815 rev

Bath & Body Works - Into the Night - Fine Fragrance Mist and Ultra Shea Body Cream - Full Size (Packaging Varies)

Bath & Body Works$24.824.7★2,541 rev

Newest

by launch date

Bath and Body Works Into the Night 4 Piece Body Care Set - Mist Body Cream Lotion and Body Wash - Full Size

Bath & Body Works$44.694 rev

3mo ago

Into The Night by Bath and Body Works for Women - 8 oz Fragrance Mist

Bath & Body Works$17.47224 rev

7mo ago

eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz

eos$12.522,544 rev

8mo ago

Bath & Body Works 3 Pack Assorted Fine Fragrance Mist Gift Bundle

Bath & Body Works$26.3064 rev

1y ago

Bodycology Long-Lasting Fragrance Body Mist Hawaiian Beach 8 fl oz

Bodycology$5.001,859 rev

2y ago

What buyers say about body spray for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell74%

“Fresh scent”

Value For Money4%

“Amazing value”

Quality-Overall3%

“Good product set”

Gifting Purpose3%

“Birthday present”

Durability2%

“has been reliable every time I use it”

Size-Overall2%

“It fits in my purse for everyday use”

Advertised Vs Actual Product1%

“Exactly As Described”

Soft Feel1%

“Its a soft”

Moist/Dry1%

“wonderful moisturizer”

Ease Of Use1%

“To me this is great to just put on”

What buyers complain about

Smell52%

“Weird smell”

Durability7%

“Does not last”

Alcohol Content4%

“High alcohol content”

Value For Money3%

“Too expensive”

Size-Overall3%

“although the bottle was smaller than expected”

Leak-Proof3%

“leaked everywhere”

Quality-Overall2%

“Low quality”

Advertised Vs Actual Product2%

“Not like the picture”

Strength2%

“Very weak”

Allergies1%

“got an allergic reaction”

Top return reasons

Smell63%

Advertised Vs Actual Product8%

Leak-Proof6%

Value For Money5%

Size-Overall3%

Defective Material/Parts3%

Product Condition2%