Body Shimmer
MaybeShoppers spend an estimated $2.9M a year here. But the top 5 brands take 98% of clicks, so Body Shimmer is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $2.9M/yr3.2M searches / yr
- 90-day growth
- +47.6%search demand this quarter
- Competition
- 62%top-5 click share · 7 brands · 56 sellers
Flapen Score
Body Shimmer against its category
The dotted line is the Beauty & Personal Care average. Past it, Body Shimmer is stronger. Inside it, weaker.
Market
The Body Shimmer market on Amazon at a glance
Shoppers on Amazon United States searched for Body Shimmer 3.2M times last year and spent an estimated $2.9M. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +47.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- +47.6%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $2.9Ma year
- Peak month
- June3.6× the quietest month
- Top search term
- vaseline cocoa radiant580K searches a year
02 · Price
A sale here is worth $16.12.
Listings sell for $16.12 on average, from $7.12 to $44.12. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $16.12 that is $129K to $161K a year per listing.
- Average price
- $16.12inside the $15 to $100 sweet spot
- Price range
- $7.12–$44.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $129K–$161K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Oils. It carries 3,458 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #93in Oils
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 3,458per listing
- Listings tracked
- 22
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Body Shimmer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.31
- Rating
- 4.5/5
- Reviews
- 2,787
- Age
- 1y ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.32
- Rating
- 4.5/5
- Reviews
- 2,710
- Age
- 11mo ago

Vaseline Intensive Care Cocoa Radiant for Glowing Skin Body Gel Oil Made with Pure Cocoa Butter + Replenishing Oils 6.8 fl oz
- Price
- $7.26
- Rating
- 4.7/5
- Reviews
- 8,493
- Age
- 9y ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
- Price
- $10.89
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 4mo ago

Vaseline Illuminate Me Shimmering Body Oil Created for Melanin Rich Skin Illuminates Skin with Finishing Touch of Shimmer for Glowing Skin 3.3 oz
- Price
- $10.04
- Rating
- 4.6/5
- Reviews
- 10,526
- Age
- 5y ago
Trending
estimated 90-day click momentum
Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz
- Price
- $23.75
- Rating
- 4.4/5
- Reviews
- 863
- Age
- 7mo ago

PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood
- Price
- $44.12
- Rating
- 4.4/5
- Reviews
- 832
- Age
- 3mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack
- Price
- $15.93
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 4mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
- Price
- $10.89
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 4mo ago

Palmers Cocoa Butter Formula Body Shimmer Stick with Vitamin E 30g/1.1Oz Radiant Highlighter Makeup for Body Glow Provides 48-Hour Moisture All Skin Tones & Types Dermatologist Approved
- Price
- $7.12
- Rating
- 4.3/5
- Reviews
- 594
- Age
- 1y ago
Newest
by launch date
PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood
- Price
- $44.12
- Rating
- 4.4/5
- Reviews
- 832
- Age
- 3mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
- Price
- $10.89
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 4mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack
- Price
- $15.93
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 4mo ago

Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz
- Price
- $12.39
- Rating
- 4.7/5
- Reviews
- 464
- Age
- 5mo ago

Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz
- Price
- $23.75
- Rating
- 4.4/5
- Reviews
- 863
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
56
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 98%
Open market
1%
- Vaseline78%
- Lezero7%
- Palmer's5%
- Saltair4%
- Sol de Janeiro3%
- LIYALAN1%
- Open — no brand owns it (1 brand, 1%)
Demand
Body Shimmer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×
Search terms
Top Body Shimmer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vaseline cocoa radiant580K/yr
- vaseline body oil619K/yr
- body shimmer381K/yr
- shimmer body oil288K/yr
- body glow244K/yr
- body shimmer oil136K/yr
- vaseline oil120K/yr
- body glaze102K/yr
- vaseline glow body lotion37K/yr
- shimmer lotion63K/yr
Reviews and returns
What reviews say buyers love and hate about Body Shimmer
We read the reviews and the return reasons for every product selling here.
“Very greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Shimmer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









