Body Serum
FailThe top 5 brands take 100% of clicks, so Body Serum is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $495K/yr507K searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 24 sellers
Flapen Score
Body Serum against its category
The dotted line is the Beauty & Personal Care average. Past it, Body Serum is stronger. Inside it, weaker.
Market
The Body Serum market on Amazon at a glance
Shoppers on Amazon United States searched for Body Serum 507K times last year and spent an estimated $495K. All 5 brands take every click. Demand peaks in Apr–Jun. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $495K a year.
- Searches, last 12 months
- 507K
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $495Ka year
- Peak month
- April2.6× the quietest month
- Top search term
- body serum190K searches a year
02 · Price
A sale here is worth $14.27.
Listings sell for $14.27 on average, from $8.89 to $22.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $14.27 that is $43K to $57K a year per listing.
- Average price
- $14.27under the $15 to $100 sweet spot
- Price range
- $8.89–$22.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $43K–$57K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #166 within Lotions. It carries 6,907 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #166in Lotions
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 6,907per listing
- Listings tracked
- 8
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Body Serum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Brand 167%
- Brand 216%
- Brand 38%
- Brand 45%
- Brand 54%
- Open — no brand owns it (0%)
Demand
Body Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jun · busiest ÷ quietest = 2.6×
Search terms
Top Body Serum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- body serum190K/yr
- olay super serum body lotion121K/yr
- body serum for women50K/yr
- olay serum body lotion18K/yr
- body serum for crepey skin13K/yr
- olay body serum11K/yr
- olay super serum lotion15K/yr
- naturium urea body serum12K/yr
- naturium body serum11K/yr
- oil of olay super serum body lotion9K/yr
Reviews and returns
What reviews say buyers love and hate about Body Serum
We read the reviews and the return reasons for every product selling here.
“Overpowering Scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Serum questions
Answered from the same tracked data.









