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Body Serum

Fail

The top 5 brands take 100% of clicks, so Body Serum is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$495K/yr507K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
87%top-5 click share · 5 brands · 24 sellers

Flapen Score

Body Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Body Serum is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Body Serum 507K times last year and spent an estimated $495K. All 5 brands take every click. Demand peaks in Apr–Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $495K a year.

Searches, last 12 months
507K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
6.8%
Market size, estimated
$495Ka year
Peak month
April2.6× the quietest month
Top search term
body serum190K searches a year

02 · Price

A sale here is worth $14.27.

Listings sell for $14.27 on average, from $8.89 to $22.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $14.27 that is $43K to $57K a year per listing.

Average price
$14.27under the $15 to $100 sweet spot
Price range
$8.89–$22.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$43K–$57K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #166 within Lotions. It carries 6,907 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#166in Lotions
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
6,907per listing
Listings tracked
8

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Body Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 216%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Body Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun · busiest ÷ quietest = 2.6×

Search terms

Top Body Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body serum190K/yr
  • olay super serum body lotion121K/yr
  • body serum for women50K/yr
  • olay serum body lotion18K/yr
  • body serum for crepey skin13K/yr
  • olay body serum11K/yr
  • olay super serum lotion15K/yr
  • naturium urea body serum12K/yr
  • naturium body serum11K/yr
  • oil of olay super serum body lotion9K/yr

Reviews and returns

What reviews say buyers love and hate about Body Serum

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
0.4%of orders come back
“Overpowering Scent”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Body Serum questions

Answered from the same tracked data.