Body Scrub
MaybeShoppers spend an estimated $7.2M a year here. But the top 5 brands take 96% of clicks, so Body Scrub is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $7.2M/yr13.4M searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 45%top-5 click share · 9 brands · 103 sellers
Flapen Score
Body Scrub against its category
The dotted line is the Beauty & Personal Care average. Past it, Body Scrub is stronger. Inside it, weaker.
Market
The Body Scrub market on Amazon at a glance
Shoppers on Amazon United States searched for Body Scrub 13.4M times last year and spent an estimated $7.2M. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 13.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.2M a year.
- Searches, last 12 months
- 13.4M
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $7.2Ma year
- Peak month
- January1.7× the quietest month
- Top search term
- body scrub3.9M searches a year
02 · Price
A sale here is worth $10.55.
Listings sell for $10.55 on average, from $6.47 to $20.46. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $10.55 that is $211K to $264K a year per listing.
- Average price
- $10.55under the $15 to $100 sweet spot
- Price range
- $6.47–$20.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $211K–$264K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Scrubs & Body Treatments. It carries 8,795 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Scrubs & Body Treatments
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 8,795per listing
- Listings tracked
- 31
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Body Scrub products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
103
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
3%
- Brand 149%
- Brand 236%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 61%
- Open — no brand owns it (3 brands, 3%)
Demand
Body Scrub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Body Scrub search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- body scrub3.9M/yr
- tree hut3.1M/yr
- tree hut body scrub1.8M/yr
- dove body scrub784K/yr
- sugar scrub687K/yr
- exfoliating body scrub488K/yr
- scrub457K/yr
- body scrubs285K/yr
- dove scrub221K/yr
- exfoliating scrub154K/yr
Reviews and returns
What reviews say buyers love and hate about Body Scrub
We read the reviews and the return reasons for every product selling here.
“some smells are weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Scrub questions
Answered from the same tracked data.









