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Body Scrub

Maybe

Shoppers spend an estimated $7.2M a year here. But the top 5 brands take 96% of clicks, so Body Scrub is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$7.2M/yr13.4M searches / yr
90-day growth
-3.7%search demand this quarter
Competition
45%top-5 click share · 9 brands · 103 sellers

Flapen Score

Body Scrub against its category

The dotted line is the Beauty & Personal Care average. Past it, Body Scrub is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Scrub market on Amazon at a glance

Shoppers on Amazon United States searched for Body Scrub 13.4M times last year and spent an estimated $7.2M. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 13.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.2M a year.

Searches, last 12 months
13.4M
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
5.1%
Market size, estimated
$7.2Ma year
Peak month
January1.7× the quietest month
Top search term
body scrub3.9M searches a year

02 · Price

A sale here is worth $10.55.

Listings sell for $10.55 on average, from $6.47 to $20.46. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $10.55 that is $211K to $264K a year per listing.

Average price
$10.55under the $15 to $100 sweet spot
Price range
$6.47–$20.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
20,000–25,000
Revenue per listing a year
$211K–$264K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Scrubs & Body Treatments. It carries 8,795 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Scrubs & Body Treatments
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
8,795per listing
Listings tracked
31

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
55 months

Products

Top Body Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

103

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

3%

  • Brand 149%
  • Brand 236%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Body Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Body Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body scrub3.9M/yr
  • tree hut3.1M/yr
  • tree hut body scrub1.8M/yr
  • dove body scrub784K/yr
  • sugar scrub687K/yr
  • exfoliating body scrub488K/yr
  • scrub457K/yr
  • body scrubs285K/yr
  • dove scrub221K/yr
  • exfoliating scrub154K/yr

Reviews and returns

What reviews say buyers love and hate about Body Scrub

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
0.5%of orders come back
“some smells are weird”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Body Scrub questions

Answered from the same tracked data.