Is body scrub profitable to sell on Amazon United States?

The niche generates $7.2M/yr across 31 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the body scrub niche?

9 brands and 103 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in body scrub?

Top complaints mined from reviews: Smell, Moist/Dry, Leak-Proof. The return rate is 0.5%.

When does demand for body scrub peak?

Demand peaks in Jan–Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the body scrub niche?

Listings span $6.47–$20.46; the average listing price is $10.55 (sweet spot $15–$100). The average incumbent carries 8,795 reviews — the moat a new listing must climb.

body scrub

Worth a look

Shows a $7.2M/yr market, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size

Incredible$7.2M

$7.2M/yr · 13.4M searches

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay$6.47–$20.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.55

avg listing price — sweet spot $15–$100

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,794.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, body scrub is a $7.2M/yr Amazon United States market (13.4M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

body scrub market data

Units sold / yr: 600K–800K; avg 20,000–25,000/product
Revenue / yr: $6.3M–$8.4M; units × avg price
Conversion rate: 5.1%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 123 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

103

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

Tree Hut49%
Dove36%
Native4%
Naturium4%
Brooklyn Botany3%
OGX1%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 1.7×

Open Trend

Top body scrub search terms

body scrub3.9M/yr +1.6%3.9% conv.
tree hut3.1M/yr -17.0%0.9% conv.
tree hut body scrub1.8M/yr -10.7%4.6% conv.
dove body scrub784K/yr -8.0%6.2% conv.
sugar scrub687K/yr +6.8%5.1% conv.
exfoliating body scrub488K/yr +17.6%4.7% conv.
scrub457K/yr -7.5%1.1% conv.
body scrubs285K/yr +3.0%2.4% conv.
dove scrub221K/yr +14.8%5.2% conv.
exfoliating scrub154K/yr +30.8%3.8% conv.

All search terms

Top body scrub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tree Hut Vanilla Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz

Tree Hut$8.674.7★6,866 rev

Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz

Dove$7.204.7★9,903 rev

Tree Hut Vitamin C Body Scrub Exfoliating & Hydrating Sugar Scrub w/ Shea Butter Vitamin C & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz

Tree Hut$9.664.7★15,393 rev

Dove Himalayan Salt & Rose Oil Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz

Dove$7.334.7★9,903 rev

Dove Vanilla Sugar & Shea Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz

Dove$7.324.7★2,141 rev

Newest

by launch date

Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz

Naturium$19.22149 rev

4mo ago

Tree Hut Tropic Glow Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Butter Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size

Tree Hut$20.46606 rev

5mo ago

Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz

Native$9.67468 rev

5mo ago

Dove Mixed Body Scub Trial Pack 3 Pack for Women for Visibly Silky-Smooth Nourished Skin 3.5 oz

Dove$15.13153 rev

7mo ago

Dove Limited Edition Body Scrub Palo Santo & Sage Oil For Exfoliated & Hydrated skin 15 OZ

Dove$6.47175 rev

7mo ago

What buyers say about body scrub

What buyers praise and complain about, mined from review topics.

What buyers love

Smell41%

“smells clean”

Soft Feel13%

“Silky smooth”

Cleansing9%

“Rinses clean”

Quality-Overall5%

“Amazing quality”

Suitability Dry Skin4%

“Good on dry skin”

Suitability Combination Skin3%

“Good for sensitive skin”

Moist/Dry3%

“VERY VERY Moisturizing”

Value For Money2%

“Reasonable price”

Gifting Purpose2%

“Christmas gift”

Ease Of Cleaning2%

“it rinses off easily without leaving a greasy residue behind”

What buyers complain about

Smell26%

“some smells are weird”

Moist/Dry6%

“It is dry”

Leak-Proof5%

“Leaked”

Allergies3%

“Can be allergic on certain people”

Size-Overall3%

“This container was very large”

Ease Of Cleaning3%

“I also felt like it didn't do a good job of getting me clean”

Product Condition3%

“Looked used”

Quality-Overall2%

“Quality control is an issue”

Skin Health2%

“My skin is thin, pale and sensitive, so I probably would react more to it than someone with normal skin”

Ease Of Use2%

“So hard to squeeze out”

Top return reasons

Smell37%

Leak-Proof21%

Product Condition7%

Advertised Vs Actual Product5%

Size-Overall5%

Value For Money4%

Defective Material/Parts3%

Functionality-Overall2%

Texture/Consistency-Overall2%

Moist/Dry2%

Common questions

Is body scrub profitable to sell on Amazon United States?: The niche generates $7.2M/yr across 31 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the body scrub niche?: 9 brands and 103 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in body scrub?: Top complaints mined from reviews: Smell, Moist/Dry, Leak-Proof. The return rate is 0.5%.
When does demand for body scrub peak?: Demand peaks in Jan–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the body scrub niche?: Listings span $6.47–$20.46; the average listing price is $10.55 (sweet spot $15–$100). The average incumbent carries 8,795 reviews — the moat a new listing must climb.