Body Puff
MaybeAn estimated 0.6% of orders come back. But shoppers spend an estimated $77K a year here, so Body Puff is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $77K/yr171K searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 28%top-5 click share · 54 brands · 70 sellers
Flapen Score
Body Puff against its category
The dotted line is the Beauty & Personal Care average. Past it, Body Puff is stronger. Inside it, weaker.
Market
The Body Puff market on Amazon at a glance
Shoppers on Amazon United States searched for Body Puff 171K times last year and spent an estimated $77K. The top 5 brands take 42% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $77Ka year
- Top search term
- large powder puff38K searches a year
02 · Price
A sale here is worth $8.08.
Listings sell for $8.08 on average, from $4.35 to $21.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.08 that is $808 to $2K a year per listing.
- Average price
- $8.08under the $15 to $100 sweet spot
- Price range
- $4.35–$21.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $808–$2K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #98 within Makeup Brushes & Tools. It carries 2,911 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #98in Makeup Brushes & Tools
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 2,911per listing
- Listings tracked
- 70
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Body Puff products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
54 falling
Sellers
70
Top-5 brand share
42%
Top 20: 76%
Top-5 click share
28%
Top 20: 64%
Open market
54%
- Brand 116%
- Brand 29%
- Brand 38%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Body Puff search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.0× · 11 of 12 months tracked
Search terms
Top Body Puff search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- large powder puff38K/yr
- body puff38K/yr
- baby powder container20K/yr
- powder puff large13K/yr
- powder puff with case13K/yr
- powder puff and container travel6K/yr
- baby powder applicator8K/yr
- travel body powder container6K/yr
- extra large powder puff6K/yr
- travel dusting powder container5K/yr
Reviews and returns
What reviews say buyers love and hate about Body Puff
We read the reviews and the return reasons for every product selling here.
“Didn't even last a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Puff questions
Answered from the same tracked data.









