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Body Powder for Men

Maybe

An estimated 0.3% of orders come back. But the average product has 8,079 reviews to catch up to, so Body Powder for Men is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$456K/yr347K searches / yr
90-day growth
+45.9%search demand this quarter
Competition
48%top-5 click share · 14 brands · 141 sellers

Flapen Score

Body Powder for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Body Powder for Men is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Powder for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Body Powder for Men 347K times last year and spent an estimated $456K. The top 5 brands take 81% of clicks. Demand peaks in Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $456K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
+45.9%
Conversion, latest week
11.9%
Market size, estimated
$456Ka year
Peak month
July1.5× the quietest month
Top search term
body powder for men82K searches a year

02 · Price

A sale here is worth $11.04.

Listings sell for $11.04 on average, from $4.99 to $24.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $11.04 that is $17K to $22K a year per listing.

Average price
$11.04under the $15 to $100 sweet spot
Price range
$4.99–$24.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$17K–$22K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #358 within Deodorants & Antiperspirants. It carries 8,079 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#358in Deodorants & Antiperspirants
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
8,079per listing
Listings tracked
28

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
84 months

Products

Top Body Powder for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

141

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

15%

  • Brand 134%
  • Brand 219%
  • Brand 313%
  • Brand 49%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (8 brands, 15%)

Demand

Body Powder for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.5×

Search terms

Top Body Powder for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body powder for men82K/yr
  • mens body powder55K/yr
  • talcum powder for men44K/yr
  • mens powder35K/yr
  • mens powder for groin area19K/yr
  • powder for men16K/yr
  • chafing powder for men9K/yr
  • mens talcum powder9K/yr
  • powder for men private parts10K/yr
  • baby powder for men10K/yr

Reviews and returns

What reviews say buyers love and hate about Body Powder for Men

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.3%of orders come back
“Very scented”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Body Powder for Men questions

Answered from the same tracked data.