Body Powder for Men
MaybeAn estimated 0.3% of orders come back. But the average product has 8,079 reviews to catch up to, so Body Powder for Men is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $456K/yr347K searches / yr
- 90-day growth
- +45.9%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 141 sellers
Flapen Score
Body Powder for Men against its category
The dotted line is the Beauty & Personal Care average. Past it, Body Powder for Men is stronger. Inside it, weaker.
Market
The Body Powder for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Body Powder for Men 347K times last year and spent an estimated $456K. The top 5 brands take 81% of clicks. Demand peaks in Jun–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $456K a year.
- Searches, last 12 months
- 347K
- Growth, 90 days vs prior 90
- +45.9%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $456Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- body powder for men82K searches a year
02 · Price
A sale here is worth $11.04.
Listings sell for $11.04 on average, from $4.99 to $24.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $11.04 that is $17K to $22K a year per listing.
- Average price
- $11.04under the $15 to $100 sweet spot
- Price range
- $4.99–$24.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $17K–$22K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #358 within Deodorants & Antiperspirants. It carries 8,079 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #358in Deodorants & Antiperspirants
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 8,079per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Body Powder for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
141
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
48%
Top 20: 91%
Open market
15%
- Brand 134%
- Brand 219%
- Brand 313%
- Brand 49%
- Brand 56%
- Brand 64%
- Open — no brand owns it (8 brands, 15%)
Demand
Body Powder for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.5×
Search terms
Top Body Powder for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- body powder for men82K/yr
- mens body powder55K/yr
- talcum powder for men44K/yr
- mens powder35K/yr
- mens powder for groin area19K/yr
- powder for men16K/yr
- chafing powder for men9K/yr
- mens talcum powder9K/yr
- powder for men private parts10K/yr
- baby powder for men10K/yr
Reviews and returns
What reviews say buyers love and hate about Body Powder for Men
We read the reviews and the return reasons for every product selling here.
“Very scented”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Powder for Men questions
Answered from the same tracked data.









