Is body powder for men profitable to sell on Amazon United States?

The niche generates $456K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +45.9%. Flapen's verdict: Worth a look (60/100).

How competitive is the body powder for men niche?

14 brands and 141 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in body powder for men?

Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.3%.

When does demand for body powder for men peak?

Demand peaks in Jun–Jul; the busiest month runs 1.5× the quietest.

What does it cost to enter the body powder for men niche?

Listings span $4.99–$24.75; the average listing price is $11.04 (sweet spot $15–$100). The average incumbent carries 8,079 reviews — the moat a new listing must climb.

body powder for men

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+45.9%

90-day search growth — must beat 0% to launch

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good$456K

$456K/yr · 347K searches

Price range

Okay$4.99–$24.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.04

avg listing price — sweet spot $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,079.25

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, body powder for men is a $456K/yr Amazon United States market (347K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

body powder for men market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $442K–$552K; units × avg price
Conversion rate: 11.9%
Avg BSR: #358
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 1.0%
Avg brand age: 84 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

141

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

15%

Gold Bond34%
HAPPY NUTS19%
Anti Monkey Butt13%
Clubman9%
Yardley6%
Arm & Hammer4%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +45.9% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.5×

Open Trend

Top body powder for men search terms

body powder for men82K/yr +56.6%11.6% conv.
mens body powder55K/yr +53.9%8.7% conv.
talcum powder for men44K/yr +33.0%11.4% conv.
mens powder35K/yr +56.0%8.8% conv.
mens powder for groin area19K/yr +23.4%12.8% conv.
powder for men16K/yr +42.5%9.1% conv.
chafing powder for men9K/yr +113.8%12.4% conv.
mens talcum powder9K/yr +63.3%6.0% conv.
powder for men private parts10K/yr +57.7%12.2% conv.
baby powder for men10K/yr +17.0%13.2% conv.

All search terms

Top body powder for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HAPPY NUTS Comfort Powder Deodorant For Men: Anti-Chafing Sweat and Odor Control for Jock Itch Aluminum-Free 6 oz (1 Pack) Original Scent

HAPPY NUTS$18.224.6★6,040 rev

Gold Bond Mens Essentials Talc Free Body Powder 10 oz. Refresh 360 Scent Body Powder for Men Wetness Protection

Gold Bond$7.964.4★12,430 rev

Gold Bond Medicated Body Powder Talc Free Body Powder for Women and Men Anti-Itch Absorbs & Cools - 10 oz

Gold Bond$7.634.7★14,656 rev

Anti Monkey Butt Body Powder - Talc-Free Anti Chafing Powder for Sweat Friction & Itch Relief - Calamine Body Powder for Thigh Chafing Body Rash & Odor Control for Men & Women - 8 oz (2 Pack)

Anti Monkey Butt$14.104.8★2,800 rev

Gold Bond Comfort Body Powder for Men and Women 10 oz. Talc-Free Fresh Clean Scent With Aloe & Chamomile

Gold Bond$5.574.6★28,794 rev

Newest

by launch date

Gold Bond Comfort Body Powder Talc-Free Fresh Clean Scent 2 Pack

Gold Bond$15.27683 rev

9mo ago

HealthWise$5.23398 rev

1y ago

HAPPY NUTS Comfort Powder Spray: Anti Chafing & Mens Deodorant Aluminum-Free Sweat and Odor Control for Jock Itch Groin and Mens Private Parts

HAPPY NUTS$15.872,772 rev

3y ago

Anti Monkey Butt Body Powder - Talc-Free Anti Chafing Powder for Sweat Friction & Itch Relief - Calamine Body Powder for Thigh Chafing Body Rash & Odor Control for Men & Women - 8 oz

Anti Monkey Butt$7.222,906 rev

4y ago

Arm & Hammer Sport Body Powder Powder for Men and Women Fresh Feeling Talc Free Aluminum Free Odor Defense with Baking Soda

Arm & Hammer$11.15605 rev

4y ago

What buyers say about body powder for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell27%

“fresh scent”

Quality-Overall15%

“Excellent product”

Moist/Dry8%

“Keeps it dry”

Advertised Vs Actual Product7%

“As advertised”

Value For Money6%

“Money well spent”

Efficiency5%

“Works well”

Soft Feel4%

“softens skin”

Comfort-Overall3%

“Nice and comfortable”

Allergies2%

“helps with rashes”

Ease Of Use2%

“Easy to Use”

What buyers complain about

Smell14%

“Very scented”

Allergies8%

“Allergic reactions”

Value For Money7%

“Pretty disappointing considering the price”

Leak-Proof5%

“Bottle leaks”

Size-Overall4%

“Bigger container”

Ease Of Use4%

“Impossible to open”

Moist/Dry4%

“Dried skin out to it became scaly”

Functionality-Overall4%

“Didn't work for me”

Hard Feel3%

“A little rough”

Product Condition3%

“looked like it had been used”

Top return reasons

Leak-Proof27%

Smell20%

Size-Overall11%

Advertised Vs Actual Product11%

Functionality-Overall5%

Product Condition5%

Value For Money4%

Ingredients-Overall2%

Dispensing Mechanism1%

Texture/Consistency-Overall1%

Common questions

Is body powder for men profitable to sell on Amazon United States?: The niche generates $456K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +45.9%. Flapen's verdict: Worth a look (60/100).
How competitive is the body powder for men niche?: 14 brands and 141 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in body powder for men?: Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.3%.
When does demand for body powder for men peak?: Demand peaks in Jun–Jul; the busiest month runs 1.5× the quietest.
What does it cost to enter the body powder for men niche?: Listings span $4.99–$24.75; the average listing price is $11.04 (sweet spot $15–$100). The average incumbent carries 8,079 reviews — the moat a new listing must climb.