body oil perfume
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$16.27avg listing price — sweet spot $15–$100
Price range
Great$4.94–$51.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Market size
Okay$118K$118K/yr · 401K searches
Review moat
Bad4,748.92avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, body oil perfume is a $118K/yr Amazon United States market (401K searches/yr). The top 5 brands hold 30% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
body oil perfume market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $98K–$130K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 135 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
572
Top-5 brand share
30%
Top 20: 79%
Top-5 click share
26%
Top 20: 64%
Open market
66%
- eos8%
- Saltair6%
- Ard Al Zaafaran6%
- Swiss Arabian5%
- Bella Vita Luxury5%
- Onisavings5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top body oil perfume search terms
- body oil perfume99K/yr
- perfume body oil70K/yr
- fragrance body oil32K/yr
- essential oil perfume36K/yr
- perfume body oils for women19K/yr
- body oil fragrance15K/yr
- body perfume oil15K/yr
- body oils for women perfume28K/yr
- perfumed body oil13K/yr
- body fragrance oil13K/yr
Top body oil perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eos Cashmere Oil Vanilla 24 Hour Moisture Plant-Based Squalane to Soothe Soften and Smooth Dry Skin 6 fl oz
eos$11.884.7★4,836 rev
Ard Al Zaafaran YARA Roll-On Perfume Oil CPO - 10ML (0.34 OZ) | Gourmand Accord Vanilla Musk Heliotrope Orchid Tangerine.
Ard Al Zaafaran$4.944.4★8,651 rev
Swiss Arabian Layali Rouge - Luxury Products From Dubai - Long Lasting Personal Perfume Oil Fragrance - A Seductive Signature Aroma - 0.5 Oz
Swiss Arabian$17.014.2★11,672 rev
Cake Beauty Body Oil Desserted Island - Rich & Nourishing Body Oil Radiance Enhancing - Argan Oil Aloe Camelia Leaf Extract - For Dry Skin - 100 mL / 3.4 Fl Oz
Cake Beauty$9.894.5★516 rev
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey Bergamot Oud and Amber Notes | Womens Day Special
Bella Vita Luxury$19.913.9★15,989 rev
Newest
by launch date
Kuumba Made Vanilla Bean Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz
Kuumba Made$11.192,164 rev
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.322,710 rev
GODA Silk Body Oil Women - Firming Anti Aging Moisturizing Formula Crepey Skin Hydrating After Shower Scented Organic Blend Premium Skincare
GODA$33.552,897 rev
Al Rehab Choco Musk Marshmallow Sweet Chocolate-Vanilla Concentrated Perfume Oil Roll-On for Unisex 0.2 Ounce / 6ml
Al-Rehab$5.601,196 rev
Cake Beauty Body Oil Desserted Island - Rich & Nourishing Body Oil Radiance Enhancing - Argan Oil Aloe Camelia Leaf Extract - For Dry Skin - 100 mL / 3.4 Fl Oz
Cake Beauty$9.89516 rev
Trending
90-day click momentum
PAT-YES Pheromones Perfumes for Women Long Lasting Roll on Perfume Oil 0.34 fl.oz (10ml)
PAT-YES$9.844.3★
Kuumba Made Vanilla Bean Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz
Kuumba Made$11.194.3★
GODA Silk Body Oil Women - Firming Anti Aging Moisturizing Formula Crepey Skin Hydrating After Shower Scented Organic Blend Premium Skincare
GODA$33.554.3★
GODA Pheromones Perfume for Women The Original Long-Lasting Womens Fragrances with Jasmine and Rose Vegan & Cruelty-Free 15ml/0.50 fl. oz
GODA$33.263.8★
PHLUR Missing Person Body Oil 4 Fl Oz Skin Musk Bergamot & Jasmine Scented Body Oil for Women & Men Hydrating Moisturizing After Shower Oil with Sandalwood & White Musk Fragrance
PHLUR$41.674.4★
What buyers say about body oil perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Doesnt smell bad”
“Silky Soft”
“Super hydrating”
“The quality is a very nice oil”
“Amazing Value”
“Stays with you all day”
“Glowing skin”
“This is good for your skin”
“No more dry skin”
“Easily absorbed”
What buyers complain about
“Scent doesn't last long”
“it falls off easily”
“Too expensive”
“its pretty big”
“leaked all out”
“Extremely greasy”
“False advertising”
“Skin irritation”
“Not strong”
“Doesn't hydrate”
Top return reasons
Common questions
- Is body oil perfume profitable to sell on Amazon United States?
- The niche generates $118K/yr across 64 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (60/100).
- How competitive is the body oil perfume niche?
- 45 brands and 572 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 30% of demand.
- What do buyers complain about in body oil perfume?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.7%.
- When does demand for body oil perfume peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the body oil perfume niche?
- Listings span $4.94–$51.76; the average listing price is $16.27 (sweet spot $15–$100). The average incumbent carries 4,749 reviews — the moat a new listing must climb.