body oil gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Market size
Great$861K$861K/yr · 1.1M searches
Price range
Okay$4.60–$21.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Avg price
Okay$10.22avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,165avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, body oil gel is a $861K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
body oil gel market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- $818K–$1.0M
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Vaseline93%
- Amazon Basics6%
- Johnson's Baby2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top body oil gel search terms
- vaseline body oil619K/yr
- vaseline oil120K/yr
- vaseline gel oil47K/yr
- vaseline cocoa radiant body oil75K/yr
- body oil vaseline32K/yr
- vaseline oil gel27K/yr
- vaseline gel25K/yr
- oil gel24K/yr
- vaseline body oil gel20K/yr
- baby oil gel cocoa butter26K/yr
Top body oil gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vaseline Intensive Care Cocoa Radiant for Glowing Skin Body Gel Oil Made with Pure Cocoa Butter + Replenishing Oils 6.8 fl oz
Vaseline$7.264.7★8,493 rev
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.314.5★2,787 rev
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.324.5★2,710 rev
Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz
Vaseline$12.394.7★464 rev
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
Vaseline$10.894.4★275 rev
Newest
by launch dateVaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
Vaseline$10.89275 rev
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack
Vaseline$15.93275 rev
Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz
Vaseline$12.39464 rev
Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack
Vaseline$10.56348 rev
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.322,710 rev
Trending
90-day click momentumVaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack
Vaseline$15.934.4★
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
Vaseline$10.894.4★
Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz
Vaseline$12.394.7★
Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack
Vaseline$10.564.5★
Vaseline Intensive Care Body Gel Oil Cocoa Radiant 6.8 oz
Vaseline$8.104.5★
What buyers say about body oil gel
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“Nice shine”
“Super hydrating”
“Goes on smooth”
“Good product made by a trustworthy company”
“Very nice n good for my skin”
“Excellent for dry skin”
“Worth buying”
“Does what it says”
“moisturizer Non greasy”
What buyers complain about
“Very greasy”
“Bottle is relatively small”
“Weird smell”
“it will leak”
“Skin irritation”
“Received used product :”
“no glow at all”
“it does not absorb”
“But, it stays sticky for awhile”
“It makes my skin feel super dry”
Top return reasons
Common questions
- Is body oil gel profitable to sell on Amazon United States?
- The niche generates $861K/yr across 12 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the body oil gel niche?
- 3 brands and 67 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in body oil gel?
- Top complaints mined from reviews: Oily/Greasy, Size-Overall, Smell. The return rate is 0.4%.
- When does demand for body oil gel peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the body oil gel niche?
- Listings span $4.60–$21.58; the average listing price is $10.22 (sweet spot $15–$100). The average incumbent carries 6,165 reviews — the moat a new listing must climb.