Body Oil Gel
FailThe top 5 brands take 100% of clicks, so Body Oil Gel is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $861K/yr1.1M searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 67 sellers
Flapen Score
Body Oil Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Body Oil Gel is stronger. Inside it, weaker.
Market
The Body Oil Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Body Oil Gel 1.1M times last year and spent an estimated $861K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $861K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $861Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- vaseline body oil619K searches a year
02 · Price
A sale here is worth $10.22.
Listings sell for $10.22 on average, from $4.60 to $21.58. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $10.22 that is $61K to $82K a year per listing.
- Average price
- $10.22under the $15 to $100 sweet spot
- Price range
- $4.60–$21.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $61K–$82K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Oils. It carries 6,165 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Oils
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 6,165per listing
- Listings tracked
- 12
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Body Oil Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vaseline Intensive Care Cocoa Radiant for Glowing Skin Body Gel Oil Made with Pure Cocoa Butter + Replenishing Oils 6.8 fl oz
- Price
- $7.26
- Rating
- 4.7/5
- Reviews
- 8,493
- Age
- 9y ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.31
- Rating
- 4.5/5
- Reviews
- 2,787
- Age
- 1y ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.32
- Rating
- 4.5/5
- Reviews
- 2,710
- Age
- 11mo ago

Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz
- Price
- $12.39
- Rating
- 4.7/5
- Reviews
- 464
- Age
- 5mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
- Price
- $10.89
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack
- Price
- $15.93
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 4mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
- Price
- $10.89
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 4mo ago

Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz
- Price
- $12.39
- Rating
- 4.7/5
- Reviews
- 464
- Age
- 5mo ago

Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack
- Price
- $10.56
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 7mo ago

Vaseline Intensive Care Body Gel Oil Cocoa Radiant 6.8 oz
- Price
- $8.10
- Rating
- 4.5/5
- Reviews
- 1,032
- Age
- 17y ago
Newest
by launch date
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
- Price
- $10.89
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 4mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack
- Price
- $15.93
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 4mo ago

Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz
- Price
- $12.39
- Rating
- 4.7/5
- Reviews
- 464
- Age
- 5mo ago

Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack
- Price
- $10.56
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 7mo ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.32
- Rating
- 4.5/5
- Reviews
- 2,710
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
67
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Vaseline93%
- Amazon Basics6%
- Johnson's Baby2%
Demand
Body Oil Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Body Oil Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vaseline body oil619K/yr
- vaseline oil120K/yr
- vaseline gel oil47K/yr
- vaseline cocoa radiant body oil75K/yr
- body oil vaseline32K/yr
- vaseline oil gel27K/yr
- vaseline gel25K/yr
- oil gel24K/yr
- vaseline body oil gel20K/yr
- baby oil gel cocoa butter26K/yr
Reviews and returns
What reviews say buyers love and hate about Body Oil Gel
We read the reviews and the return reasons for every product selling here.
“Very greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Oil Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









