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Body Oil Gel

Fail

The top 5 brands take 100% of clicks, so Body Oil Gel is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$861K/yr1.1M searches / yr
90-day growth
+8.0%search demand this quarter
Competition
74%top-5 click share · 3 brands · 67 sellers

Flapen Score

Body Oil Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Body Oil Gel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Oil Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Body Oil Gel 1.1M times last year and spent an estimated $861K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $861K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
7.4%
Market size, estimated
$861Ka year
Peak month
May1.4× the quietest month
Top search term
vaseline body oil619K searches a year

02 · Price

A sale here is worth $10.22.

Listings sell for $10.22 on average, from $4.60 to $21.58. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $10.22 that is $61K to $82K a year per listing.

Average price
$10.22under the $15 to $100 sweet spot
Price range
$4.60–$21.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
$61K–$82K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Oils. It carries 6,165 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#81in Oils
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
6,165per listing
Listings tracked
12

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
66 months

Products

Top Body Oil Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 26%
  • Brand 32%

Demand

Body Oil Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Body Oil Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vaseline body oil619K/yr
  • vaseline oil120K/yr
  • vaseline gel oil47K/yr
  • vaseline cocoa radiant body oil75K/yr
  • body oil vaseline32K/yr
  • vaseline oil gel27K/yr
  • vaseline gel25K/yr
  • oil gel24K/yr
  • vaseline body oil gel20K/yr
  • baby oil gel cocoa butter26K/yr

Reviews and returns

What reviews say buyers love and hate about Body Oil Gel

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
12%of negative reviews mention “Oily/Greasy”
0.4%of orders come back
“Very greasy”
A buyer, on “Oily/Greasy”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Body Oil Gel questions

Answered from the same tracked data.