body oil
Worth a lookShows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.9M$6.9M/yr · 8.2M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$16.89avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Great$4.60–$51.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Review moat
Bad19,585.55avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, body oil is a $6.9M/yr Amazon United States market (8.2M searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
body oil market data
- Units sold / yr
- 400K–500K
- avg 8,000–10,000/product
- Revenue / yr
- $6.8M–$8.4M
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.3%
- Avg brand age
- 62 months
- Avg seller age
- 128 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
701
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
37%
Top 20: 75%
Open market
33%
- Palmer's26%
- Vaseline12%
- Saltair9%
- eos9%
- Aveeno7%
- Neutrogena5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top body oil search terms
- body oil4.7M/yr
- body oils for women969K/yr
- palmers body oil542K/yr
- body oil after shower395K/yr
- scented body oil173K/yr
- bath oil163K/yr
- body oil scented148K/yr
- palmers oil108K/yr
- body oil gel124K/yr
- body oils122K/yr
Top body oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eos Cashmere Oil Vanilla 24 Hour Moisture Plant-Based Squalane to Soothe Soften and Smooth Dry Skin 6 fl oz
eos$11.884.7★4,836 rev
Palmers Cocoa Butter Moisturizing Body Oil with Vitamin E Radiant Looking Glow and Skin Hydration Instant Absorption Bath Body and Shower 8.5 Ounces
Palmer's$7.244.7★27,398 rev
Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved
Palmer's$13.614.7★1,958 rev
Aveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough Dry Sensitive Skin Nourishing Body Spray for Smoother More Even Skin Paraben- & Silicone-Free 6.7 fl. oz
Aveeno$8.574.6★26,437 rev
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.314.5★2,787 rev
Newest
by launch date
Saltair Body Oil Silky After Shower and Bath Dry Oil for Women and Men Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin Driftwood Scent 4oz
Saltair$22.566,259 rev
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.322,710 rev
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.312,787 rev
Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved
Palmer's$13.611,958 rev
eos Cashmere Oil Vanilla 24 Hour Moisture Plant-Based Squalane to Soothe Soften and Smooth Dry Skin 6 fl oz
eos$11.884,836 rev
Trending
90-day click momentumSaltair Body Oil Silky After Shower and Bath Dry Oil for Women and Men Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin Driftwood Scent 4oz
Saltair$22.564.5★
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.314.5★
Saltair Body Oil - Luxurious Salt Water Vanilla After Shower and Bath Oil for Women and Men. Botanical Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin 4oz Bottle
Saltair$22.204.5★
Hempz Sweet Pineapple & Honey Melon Herbal Hydrating Multi-Purpose Body Oil for Body - Moisturizing Bath Shower or Shaving Oil for Dry or Sensitive Skin for Women & Men 6.76 Oz
Hempz$12.264.6★
Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin Dermatologist Recommended Non-Comedogenic 4.2 Oz
Bio-Oil$20.064.6★
What buyers say about body oil
What buyers praise and complain about, mined from review topics.What buyers love
“Sensual fragrance”
“dries quickly”
“Leaves skin soft”
“the quality of the oil is nice”
“Nice shimmer”
“Good for your skin”
“Excellent for dry skin”
“Easily absorbed”
“Non-greasy skin oil”
“Great amount for the money”
What buyers complain about
“Very heavy scent”
“Very greasy”
“Too expensive”
“Allergic Reaction”
“Not moisturizing”
“Extremely small”
“Leaked out”
“Did not work”
“PUMP not working”
“Not good for really dry skin”
Top return reasons
Common questions
- Is body oil profitable to sell on Amazon United States?
- The niche generates $6.9M/yr across 51 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (64/100).
- How competitive is the body oil niche?
- 30 brands and 701 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in body oil?
- Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.6%.
- When does demand for body oil peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the body oil niche?
- Listings span $4.60–$51.76; the average listing price is $16.89 (sweet spot $15–$100). The average incumbent carries 19,586 reviews — the moat a new listing must climb.