Is body odor supplements profitable to sell on Amazon United States?

The niche generates $137K/yr across 4 tracked products. 90-day search growth is -11.9%. Flapen's verdict: Skip it (41/100).

How competitive is the body odor supplements niche?

3 brands and 26 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in body odor supplements?

Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.1%.

When does demand for body odor supplements peak?

Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 6.9× the quietest.

What does it cost to enter the body odor supplements niche?

Listings span $12.56–$34.14; the average listing price is $20.05 (sweet spot $15–$100). The average incumbent carries 4,669 reviews — the moat a new listing must climb.

body odor supplements

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$20.05

avg listing price — sweet spot $15–$100

Price range

Great$12.56–$34.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$137K

$137K/yr · 103K searches

Review moat

Bad4,669.25

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, body odor supplements is a $137K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Sep–Oct. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

body odor supplements market data

Units sold / yr: 10K–13K; avg 2,500–3,000/product
Revenue / yr: $201K–$251K; units × avg price
Conversion rate: 6.7%
Avg BSR: #97
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

It Just Works65%
Her Fantasy Box26%
Nature's Way9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 6.9×

Open Trend

Top body odor supplements search terms

it just works26K/yr +1.3%10.9% conv.
it just works body deodorizing supplement32K/yr -23.9%10.1% conv.
it works25K/yr -12.4%0.7% conv.
it just works deodorant pills6K/yr +35.9%6.1% conv.
itworks3K/yr +11.4%0.0% conv.
it works products11K/yr -64.2%0.0% conv.
it works deodorant pills616/yr -6.5%6.9% conv.
its works products495/yr +31.6%0.0% conv.

All search terms

Top body odor supplements products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

It Just Works Internal Deodorant Supplement Chlorophyll Parsley and Mint Capsules for Whole Body Odor Vegan and Aluminum-Free 30 Count

It Just Works$34.144.0★2,470 rev

Her Fantasy Box | Body Magic | Chlorophyll Capsules - 30 Vegan Capsules for Detox Digestion Gut Health Skin Support and Oily Skin - Natural Energy Booster

Her Fantasy Box$14.844.5★3,143 rev

Natures Way Chlorofresh Chlorophyll Concentrate Softgels Chlorophyllin Copper Complex Internal Deodorant Supplement Supports Healthy Skin and Detox Pathways* 90 Softgels (Packaging May Vary)

Nature's Way$12.564.5★6,580 rev

Her Fantasy Box | Body Magic | Chlorophyll Capsules Vegan Detox & Digestion Support Gut & Skin Health Natural Energy Booster 30 Capsules (200 mg)

Her Fantasy Box$18.674.5★6,484 rev

Newest

by launch date

Her Fantasy Box | Body Magic | Chlorophyll Capsules - 30 Vegan Capsules for Detox Digestion Gut Health Skin Support and Oily Skin - Natural Energy Booster

Her Fantasy Box$14.843,143 rev

2y ago

Her Fantasy Box | Body Magic | Chlorophyll Capsules Vegan Detox & Digestion Support Gut & Skin Health Natural Energy Booster 30 Capsules (200 mg)

Her Fantasy Box$18.676,484 rev

2y ago

It Just Works Internal Deodorant Supplement Chlorophyll Parsley and Mint Capsules for Whole Body Odor Vegan and Aluminum-Free 30 Count

It Just Works$34.142,470 rev

4y ago

Natures Way Chlorofresh Chlorophyll Concentrate Softgels Chlorophyllin Copper Complex Internal Deodorant Supplement Supports Healthy Skin and Detox Pathways* 90 Softgels (Packaging May Vary)

Nature's Way$12.566,580 rev

22y ago

What buyers say about body odor supplements

What buyers praise and complain about, mined from review topics.

What buyers love

Smell14%

“Helps me smell good”

Quality-Overall13%

“Best on the market”

Advertised Vs Actual Product9%

“It does what it says”

Efficiency5%

“Works well”

Regulates Digestion5%

“Helps with stomach issues bloating”

Freshness4%

“Fresh”

Value For Money3%

“Worth every penny”

Ease Of Use3%

“Easy to use”

Vitamin2%

“Vitamins”

Detoxification2%

“Excellent body Detoxer”

What buyers complain about

Smell17%

“My socks didnt even smell”

Functionality-Overall17%

“Did not work”

Value For Money9%

“Waste of money”

Side Effects8%

“Noticed Some Unexpected Side Effects”

Acid Regulator/Stomach Ache Relief5%

“Severe Stomach Pain”

Dosage5%

“Pill count is off”

Advertised Vs Actual Product3%

“definitely not the same”

Taste-Overall3%

“No taste and no improved energy level”

Dilute/Watery2%

“Liquid is better”

Breathability2%

“So bad breath or maybe some bad odor”

Top return reasons

Functionality-Overall56%

Smell16%

Defective Material/Parts8%

Quality-Overall8%

Advertised Vs Actual Product4%

Contamination4%

Size-Overall4%

Common questions

Is body odor supplements profitable to sell on Amazon United States?: The niche generates $137K/yr across 4 tracked products. 90-day search growth is -11.9%. Flapen's verdict: Skip it (41/100).
How competitive is the body odor supplements niche?: 3 brands and 26 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in body odor supplements?: Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.1%.
When does demand for body odor supplements peak?: Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 6.9× the quietest.
What does it cost to enter the body odor supplements niche?: Listings span $12.56–$34.14; the average listing price is $20.05 (sweet spot $15–$100). The average incumbent carries 4,669 reviews — the moat a new listing must climb.