Body Milk
FailThe average product has 6,707 reviews to catch up to, so Body Milk is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $151K/yr163K searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 58%top-5 click share · 12 brands · 65 sellers
Flapen Score
Body Milk against its category
The dotted line is the Beauty & Personal Care average. Past it, Body Milk is stronger. Inside it, weaker.
Market
The Body Milk market on Amazon at a glance
Shoppers on Amazon United States searched for Body Milk 163K times last year and spent an estimated $151K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $151Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- body milk46K searches a year
02 · Price
A sale here is worth $23.61.
Listings sell for $23.61 on average, from $6.50 to $39.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $23.61 that is $6K to $12K a year per listing.
- Average price
- $23.61inside the $15 to $100 sweet spot
- Price range
- $6.50–$39.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,082 within Lotions. It carries 6,707 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,082in Lotions
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 6,707per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Body Milk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nivea Nourishing Lotion Body Milk Richly Caring For Very Dry Skin 400ml
- Price
- $9.64
- Rating
- 4.7/5
- Reviews
- 56,542
- Age
- 11y ago

Archipelago Botanicals Oat Milk Lotion Nurturing and Soothing Daily Moisturizer for Dry or Sensitive Skin Hydrating Body Lotion Paraben-Free Phthalate-Free 18oz
- Price
- $35.50
- Rating
- 4.7/5
- Reviews
- 5,019
- Age
- 21y ago

CYKLAR Ceramide Milky Essence Unscented Body Lotion for Dry Sensitive Skin Lightweight Hydrating Ceramide Moisturizer for Skin Barrier with Polyglutamic Acid & Hydroxyethyl Urea - 8 fl oz
- Price
- $28.79
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 1y ago

By Rosie Jane Everyday Body Milk (Dulce) - Hydrating Toner & Body Moisturizer to Help Even Skin Tone - Infused with Soothing Aloe Vera and Turmeric Root to Promote Anti-Aging (5 Ounce)
- Price
- $26.52
- Rating
- 4.3/5
- Reviews
- 238
- Age
- 2y ago

Saltair KP Body Milk AHA BHA Milky Toner to Visibly Smooth Rough & Bumpy Skin 10% Glycolic 2% Salicylic Acid Chemical Body Exfoliator Softening Moisturizing Formula with Urea 10oz
- Price
- $21.34
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Saltair KP Body Milk AHA BHA Milky Toner to Visibly Smooth Rough & Bumpy Skin 10% Glycolic 2% Salicylic Acid Chemical Body Exfoliator Softening Moisturizing Formula with Urea 10oz
- Price
- $21.34
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 6mo ago

CYKLAR Ceramide Milky Essence Unscented Body Lotion for Dry Sensitive Skin Lightweight Hydrating Ceramide Moisturizer for Skin Barrier with Polyglutamic Acid & Hydroxyethyl Urea - 8 fl oz
- Price
- $28.79
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 1y ago

By Rosie Jane Everyday Body Milk (Dulce) - Hydrating Toner & Body Moisturizer to Help Even Skin Tone - Infused with Soothing Aloe Vera and Turmeric Root to Promote Anti-Aging (5 Ounce)
- Price
- $26.52
- Rating
- 4.3/5
- Reviews
- 238
- Age
- 2y ago

Milk Hydrating Skincare Cream Moisturizing Skin Lotion 7.05oz- Milk Extract - Body Lotion Hand and Body Moisturizer Gentle Bath Wash Hydrating & Cleansing Exfoliating Face Lotion Nourishes Skin
- Price
- $14.74
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 10mo ago

Bio-Oil Moisturizing Body Lotion for Dry Skin Ultra-Lightweight High-Oil Hydration with Jojoba Oil Rosehip Oil Shea Oil and Hyaluronic Acid 5.9 Oz
- Price
- $11.31
- Rating
- 4.5/5
- Reviews
- 6,156
- Age
- 4y ago
Newest
by launch date
Saltair KP Body Milk AHA BHA Milky Toner to Visibly Smooth Rough & Bumpy Skin 10% Glycolic 2% Salicylic Acid Chemical Body Exfoliator Softening Moisturizing Formula with Urea 10oz
- Price
- $21.34
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 6mo ago

Milk Hydrating Skincare Cream Moisturizing Skin Lotion 7.05oz- Milk Extract - Body Lotion Hand and Body Moisturizer Gentle Bath Wash Hydrating & Cleansing Exfoliating Face Lotion Nourishes Skin
- Price
- $14.74
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 10mo ago

NIVEA Nourishing Body Milk Richly Caring Lotion 48 Hour Deep Moisture for Very Dry Skin Almond Oil + Deep Moisture Serum Fast-Absorbing Non-Greasy Rich Cream 400ml Pack of 2
- Price
- $24.04
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 11mo ago

CYKLAR Ceramide Milky Essence Unscented Body Lotion for Dry Sensitive Skin Lightweight Hydrating Ceramide Moisturizer for Skin Barrier with Polyglutamic Acid & Hydroxyethyl Urea - 8 fl oz
- Price
- $28.79
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 1y ago

By Rosie Jane Everyday Body Milk (Dulce) - Hydrating Toner & Body Moisturizer to Help Even Skin Tone - Infused with Soothing Aloe Vera and Turmeric Root to Promote Anti-Aging (5 Ounce)
- Price
- $26.52
- Rating
- 4.3/5
- Reviews
- 238
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
65
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 97%
Open market
15%
- NIVEA29%
- Archipelago Botanicals28%
- By Rosie Jane9%
- CYKLAR8%
- Saltair7%
- FLOR DE MAN5%
- Open — no brand owns it (6 brands, 15%)
Demand
Body Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Body Milk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- body milk46K/yr
- archipelago botanicals34K/yr
- milk lotion17K/yr
- nivea body milk16K/yr
- body milk lotion11K/yr
- archipelago12K/yr
- milk body lotion9K/yr
- archipelago botanicals lotion9K/yr
- nivea milk3K/yr
- archipelago oat milk lotion2K/yr
Reviews and returns
What reviews say buyers love and hate about Body Milk
We read the reviews and the return reasons for every product selling here.
“Overpowering scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Milk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









