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Body Makeup Brush

Maybe

Buyers convert on 11.3% of searches. But the products selling today already average 4.6★, so Body Makeup Brush is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48
Market size
$326K/yr232K searches / yr
90-day growth
+92.2%search demand this quarter
Competition
57%top-5 click share · 16 brands · 23 sellers

Flapen Score

Body Makeup Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Body Makeup Brush is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Makeup Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Body Makeup Brush 232K times last year and spent an estimated $326K. The top 5 brands take 69% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +92.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $326K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
+92.2%
Conversion, latest week
11.3%
Market size, estimated
$326Ka year
Peak month
May6.0× the quietest month
Top search term
body makeup brush60K searches a year

02 · Price

A sale here is worth $12.41.

Listings sell for $12.41 on average, from $4.83 to $45.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $12.41 that is $6K to $9K a year per listing.

Average price
$12.41under the $15 to $100 sweet spot
Price range
$4.83–$45.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #23 within Makeup Brushes & Tools. It carries 972 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#23in Makeup Brushes & Tools
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
972per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Body Makeup Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

23

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

24%

  • Brand 126%
  • Brand 215%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Body Makeup Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×

Search terms

Top Body Makeup Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body makeup brush60K/yr
  • body brush for self tanner29K/yr
  • body brush makeup35K/yr
  • body oil brush15K/yr
  • kabuki body brush10K/yr
  • body kabuki brush11K/yr
  • body glow brush9K/yr
  • body bronzer brush9K/yr
  • body shimmer brush10K/yr
  • body makeup brush for legs6K/yr

Reviews and returns

What reviews say buyers love and hate about Body Makeup Brush

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”
29%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Its too small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Body Makeup Brush questions

Answered from the same tracked data.