Body Makeup
MaybeShoppers spend an estimated $3.7M a year here. But the top 5 brands take 100% of clicks, so Body Makeup is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 4861
- Market size
- $3.7M/yr2.6M searches / yr
- 90-day growth
- +116.5%search demand this quarter
- Competition
- 77%top-5 click share · 4 brands · 53 sellers
Flapen Score
Body Makeup against its category
The dotted line is the Beauty & Personal Care average. Past it, Body Makeup is stronger. Inside it, weaker.
Market
The Body Makeup market on Amazon at a glance
Shoppers on Amazon United States searched for Body Makeup 2.6M times last year and spent an estimated $3.7M. All 4 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +116.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- +116.5%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $3.7Ma year
- Peak month
- May9.7× the quietest month
- Top search term
- westmore beauty body coverage perfector976K searches a year
02 · Price
A sale here is worth $41.74.
Listings sell for $41.74 on average, from $9.67 to $97.87. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $41.74 that is $334K to $417K a year per listing.
- Average price
- $41.74inside the $15 to $100 sweet spot
- Price range
- $9.67–$97.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $334K–$417K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Body. It carries 3,469 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Body
- Average rating
- 4.03 starsAmazon United States average 4.42 stars
- Average reviews
- 3,469per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Body Makeup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Brand 176%
- Brand 216%
- Brand 35%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Body Makeup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.7×
Search terms
Top Body Makeup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- westmore beauty body coverage perfector976K/yr
- westmore beauty285K/yr
- body makeup229K/yr
- sally hansen airbrush legs175K/yr
- leg makeup140K/yr
- body makeup waterproof no transfer139K/yr
- dermablend leg and body makeup113K/yr
- westmore beauty body coverage82K/yr
- leg makeup waterproof no transfer99K/yr
- body coverage perfector72K/yr
Reviews and returns
What reviews say buyers love and hate about Body Makeup
We read the reviews and the return reasons for every product selling here.
“BAD COLOR MATCH”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Makeup questions
Answered from the same tracked data.









