Is body lotion with spf profitable to sell on Amazon United States?

The niche generates $792K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +102.0%. Flapen's verdict: Worth a look (63/100).

How competitive is the body lotion with spf niche?

11 brands and 133 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in body lotion with spf?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.7%.

What does it cost to enter the body lotion with spf niche?

Listings span $10.98–$55.65; the average listing price is $20.57 (sweet spot $15–$100). The average incumbent carries 13,534 reviews — the moat a new listing must climb.

body lotion with spf

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Great+102.0%

90-day search growth — must beat 0% to launch

Avg price

Great$20.57

avg listing price — sweet spot $15–$100

Price range

Great$10.98–$55.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$792K

$792K/yr · 551K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad13,534

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, body lotion with spf is a $792K/yr Amazon United States market (551K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

body lotion with spf market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: $823K–$1.0M; units × avg price
Conversion rate: 7.0%
Avg BSR: #530
Page quality: 0%
Prime: 96%
Sponsored: 74%
Out of stock: 0.3%
Avg brand age: 73 months
Avg seller age: 123 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

133

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

Eucerin32%
Sun Bum32%
Aveeno16%
NIVEA6%
Olay3%
Alba Botanica3%
Open — no brand owns it (5 brands, 8%)

Demand

Weekly Amazon search volume, last 49 weeks — +102.0% search growth over the last 90 days.

Open Trend

Top body lotion with spf search terms

body lotion with spf115K/yr +119.2%3.8% conv.
lotion with spf54K/yr +101.9%2.8% conv.
spf body lotion46K/yr +98.5%3.4% conv.
spf lotion40K/yr +78.6%2.3% conv.
body lotion with sunscreen35K/yr +103.8%3.6% conv.
sun bum lotion26K/yr +156.7%8.0% conv.
sunbum sunscreen lotion20K/yr +230.2%9.0% conv.
lotion with sunscreen28K/yr +90.8%3.3% conv.
eucerin face daily lotion spf 3016K/yr +217.6%3.4% conv.
eucerin daily protection face lotion spf 3027K/yr +38.9%3.2% conv.

All search terms

Top body lotion with spf products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sun Bum Daily SPF 50 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Dermatologist Tested - 8 oz

Sun Bum$20.994.6★1,872 rev

Eucerin Daily Hydration Broad Spectrum SPF 30 Sunscreen Body Cream for Dry Skin Fragrance Free Sunscreen Moisturizer 8 Oz Tube

Eucerin$11.144.7★10,783 rev

Aveeno Protect + Hydrate Sunscreen Lotion for Body & Face with Prebiotic Oat SPF 60 Broad Spectrum Sunscreen Paraben & Oil Free Water & Sweat Resistant (80-min) for Sensitive Skin 12 FI Oz

Aveeno$25.534.5★9,987 rev

Eucerin Daily Hydration Lotion with SPF 15 - Broad Spectrum Body Lotion for Dry Skin - 16.9 fl. Oz. Pump Bottle (Pack of 3)

Eucerin$39.284.7★3,521 rev

Nivea Natural Glow Body Lotion with SPF 15 Vitamin C Lightweight Moisturizing Lotion for Daily Use 13.52 Fl Oz (Pack of 1)

NIVEA$15.144.3★24,009 rev

Newest

by launch date

Eucerin Immersive Hydration Daily Face Lotion Broad Spectrum SPF 30 Sunscreen with Hyaluronic Acid Lightweight Face Moisturizer Reduces Look of Wrinkles 1.7 Fl Oz Bottle

Eucerin$14.2210 rev

2mo ago

Native Mineral Sunscreen Lotion SPF 30 Vanilla Milk & Shea Scent with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz

Native$19.34469 rev

5mo ago

Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz

Olay$12.6114,139 rev

11mo ago

Eucerin Radiant Tone Daily Face Lotion with SPF 30 Dark Spot Corrector with Thiamidol Face Moisturizer All Skin Types 1.7 Fl Oz Bottle

Eucerin$29.671,211 rev

1y ago

Sun Bum Original SPF 50 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 16 oz

Sun Bum$28.3114,363 rev

1y ago

What buyers say about body lotion with spf

What buyers praise and complain about, mined from review topics.

What buyers love

Smell16%

“fragrance free”

Moist/Dry15%

“Good Moisturizer”

Quality-Overall8%

“awesome luxurious quality lotion ever”

Soft Feel7%

“Smooth and creamy”

Suitability Combination Skin7%

“works well even on my sensitive skin”

Suitability Dry Skin5%

“Great for dry skin”

Value For Money4%

“Good price”

Absorbency3%

“Absorbs fast,”

Protection2%

“good sun protection”

Weight Light2%

“It feels lightweight on the skin”

What buyers complain about

Smell14%

“Awful smell”

Allergies7%

“Allergic reaction”

Moist/Dry7%

“It does not moisturize”

Value For Money5%

“Expensive”

Skin Health3%

“burns eyes”

Thickness3%

“maybe not quite as thick as I was hoping for”

Suitability Dry Skin3%

“I have horribly dry skin”

Residue3%

“Flakey residue”

Size-Overall2%

“Shorted”

Oily/Greasy2%

“its very greasy”

Top return reasons

Smell14%

Leak-Proof10%

Size-Overall10%

Motor Power9%

Value For Money8%

Advertised Vs Actual Product8%

Texture/Consistency-Overall3%

Product Condition3%

Functionality-Overall3%

Moist/Dry3%

Common questions

Is body lotion with spf profitable to sell on Amazon United States?: The niche generates $792K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +102.0%. Flapen's verdict: Worth a look (63/100).
How competitive is the body lotion with spf niche?: 11 brands and 133 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in body lotion with spf?: Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.7%.
What does it cost to enter the body lotion with spf niche?: Listings span $10.98–$55.65; the average listing price is $20.57 (sweet spot $15–$100). The average incumbent carries 13,534 reviews — the moat a new listing must climb.