Body Glow
MaybeAn estimated 1.2% of orders come back. But the average product has 9,591 reviews to catch up to, so Body Glow is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $140K/yr254K searches / yr
- 90-day growth
- +94.5%search demand this quarter
- Competition
- 59%top-5 click share · 13 brands · 62 sellers
Flapen Score
Body Glow against its category
The dotted line is the Beauty & Personal Care average. Past it, Body Glow is stronger. Inside it, weaker.
Market
The Body Glow market on Amazon at a glance
Shoppers on Amazon United States searched for Body Glow 254K times last year and spent an estimated $140K. The top 5 brands take 83% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +94.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.
- Searches, last 12 months
- 254K
- Growth, 90 days vs prior 90
- +94.5%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $140Ka year
- Peak month
- June3.9× the quietest month
- Top search term
- body glow244K searches a year
02 · Price
A sale here is worth $17.75.
Listings sell for $17.75 on average, from $6.11 to $44.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.75 that is $4K to $9K a year per listing.
- Average price
- $17.75inside the $15 to $100 sweet spot
- Price range
- $6.11–$44.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #229 within Face. It carries 9,591 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #229in Face
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 9,591per listing
- Listings tracked
- 21
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Body Glow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.31
- Rating
- 4.5/5
- Reviews
- 2,787
- Age
- 1y ago

Body Shimmer Oil Rose Gold Natural Glow Luminizer Long Lasting Moisturizing Liquid Illuminator Highlighter Makeup for a Sun-Kissed Glow Brush Include 1oz Light Medium
- Price
- $10.01
- Rating
- 4.4/5
- Reviews
- 4,080
- Age
- 3y ago

Sol de Janeiro Glowmotions Glow Body Oil (Copacabana Bronze 2.5 Fl Oz (Pack of 1))
- Price
- $34.04
- Rating
- 4.6/5
- Reviews
- 2,310
- Age
- 6y ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.32
- Rating
- 4.5/5
- Reviews
- 2,710
- Age
- 11mo ago

Vaseline Illuminate Me Shimmering Body Oil Created for Melanin Rich Skin Illuminates Skin with Finishing Touch of Shimmer for Glowing Skin 3.3 oz
- Price
- $10.04
- Rating
- 4.6/5
- Reviews
- 10,526
- Age
- 5y ago
Trending
estimated 90-day click momentum
LOreal Paris Makeup True Match Lumi Glotion XL Natural Glow Enhancer Illuminator Highlighter Bronzing Drops For a Sun-Kissed Glow for Face and Body 904 Deep XL 3.04 fl oz
- Price
- $27.93
- Rating
- 4.6/5
- Reviews
- 52,603
- Age
- 2mo ago

Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz
- Price
- $23.75
- Rating
- 4.4/5
- Reviews
- 863
- Age
- 7mo ago

PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood
- Price
- $44.12
- Rating
- 4.4/5
- Reviews
- 832
- Age
- 3mo ago

LOreal Paris Makeup True Match Lumi Glotion XL Natural Glow Enhancer Illuminator Highlighter Bronzing Drops For a Sun-Kissed Glow for Face and Body 903 Medium XL 3.04 fl oz
- Price
- $24.85
- Rating
- 4.6/5
- Reviews
- 52,603
- Age
- 2mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
- Price
- $10.89
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 3mo ago
Newest
by launch date
LOreal Paris Makeup True Match Lumi Glotion XL Natural Glow Enhancer Illuminator Highlighter Bronzing Drops For a Sun-Kissed Glow for Face and Body 903 Medium XL 3.04 fl oz
- Price
- $24.85
- Rating
- 4.6/5
- Reviews
- 52,603
- Age
- 2mo ago

LOreal Paris Makeup True Match Lumi Glotion XL Natural Glow Enhancer Illuminator Highlighter Bronzing Drops For a Sun-Kissed Glow for Face and Body 904 Deep XL 3.04 fl oz
- Price
- $27.93
- Rating
- 4.6/5
- Reviews
- 52,603
- Age
- 2mo ago

PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood
- Price
- $44.12
- Rating
- 4.4/5
- Reviews
- 832
- Age
- 3mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
- Price
- $10.89
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 3mo ago

Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz
- Price
- $23.75
- Rating
- 4.4/5
- Reviews
- 863
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
62
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 99%
Open market
12%
- Vaseline33%
- Lezero23%
- Sol de Janeiro12%
- L'Oreal Paris8%
- Saltair7%
- Palmer's5%
- Open — no brand owns it (7 brands, 12%)
Demand
Body Glow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.9×
Reviews and returns
What reviews say buyers love and hate about Body Glow
We read the reviews and the return reasons for every product selling here.
“Smells like fish”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Glow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









