Body Glow
MaybeAn estimated 1.2% of orders come back. But the average product has 9,591 reviews to catch up to, so Body Glow is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $140K/yr254K searches / yr
- 90-day growth
- +94.5%search demand this quarter
- Competition
- 59%top-5 click share · 13 brands · 62 sellers
Flapen Score
Body Glow against its category
The dotted line is the Beauty & Personal Care average. Past it, Body Glow is stronger. Inside it, weaker.
Market
The Body Glow market on Amazon at a glance
Shoppers on Amazon United States searched for Body Glow 254K times last year and spent an estimated $140K. The top 5 brands take 83% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +94.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.
- Searches, last 12 months
- 254K
- Growth, 90 days vs prior 90
- +94.5%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $140Ka year
- Peak month
- June3.9× the quietest month
- Top search term
- body glow244K searches a year
02 · Price
A sale here is worth $17.75.
Listings sell for $17.75 on average, from $6.11 to $44.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.75 that is $4K to $9K a year per listing.
- Average price
- $17.75inside the $15 to $100 sweet spot
- Price range
- $6.11–$44.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #229 within Face. It carries 9,591 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #229in Face
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 9,591per listing
- Listings tracked
- 21
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Body Glow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
62
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
12%
- Brand 133%
- Brand 223%
- Brand 312%
- Brand 48%
- Brand 57%
- Brand 65%
- Open — no brand owns it (7 brands, 12%)
Demand
Body Glow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.9×
Reviews and returns
What reviews say buyers love and hate about Body Glow
We read the reviews and the return reasons for every product selling here.
“Smells like fish”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Glow questions
Answered from the same tracked data.