Body Gel Moisturizer
FailThe top 5 brands take 100% of clicks, so Body Gel Moisturizer is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $358K/yr295K searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 66%top-5 click share · 4 brands · 85 sellers
Flapen Score
Body Gel Moisturizer against its category
The dotted line is the Beauty & Personal Care average. Past it, Body Gel Moisturizer is stronger. Inside it, weaker.
Market
The Body Gel Moisturizer market on Amazon at a glance
Shoppers on Amazon United States searched for Body Gel Moisturizer 295K times last year and spent an estimated $358K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $358K a year.
- Searches, last 12 months
- 295K
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 9.5%
- Market size, estimated
- $358Ka year
- Top search term
- neutrogena body lotion46K searches a year
02 · Price
A sale here is worth $12.75.
Listings sell for $12.75 on average, from $3.93 to $33.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $12.75 that is $19K to $26K a year per listing.
- Average price
- $12.75under the $15 to $100 sweet spot
- Price range
- $3.93–$33.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $19K–$26K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #152 within Creams. It carries 9,152 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #152in Creams
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 9,152per listing
- Listings tracked
- 18
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Body Gel Moisturizer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Neutrogena Hydro Boost Body Gel Cream Hydrating Body Lotion with Hyaluronic Acid for Normal to Dry Skin Lightweight Fragrance-Free Hyaluronic Acid Moisturizer 16 OZ
- Price
- $10.69
- Rating
- 4.7/5
- Reviews
- 11,492
- Age
- 8y ago

Neutrogena Hydro Boost Body Lotion for Dry Skin Gel Cream with Hyaluronic Acid Moisturizer Fragrance-Free Non-Greasy Lightweight Hydration Oil-Free 16 fl oz
- Price
- $11.11
- Rating
- 4.7/5
- Reviews
- 26,139
- Age
- 8y ago

Amazon Basics Body Oil Gel with Cocoa Butter Paraben Free for Very Dry Skin 6.8 Fl Oz 1-Pack (Previously Solimo)
- Price
- $4.60
- Rating
- 4.6/5
- Reviews
- 24,516
- Age
- 6y ago

Johnsons Baby Oil Gel with Aloe Vera & Vitamin E Hypoallergenic Baby Skin Care 6.5 fl. oz
- Price
- $4.66
- Rating
- 4.8/5
- Reviews
- 14,061
- Age
- 17y ago

Neutrogena Hydro Boost Body Gel Cream Moisturizer with Hyaluronic Acid Hydrating Lotion For Sensitive Skin Fragrance Free 8.5 oz
- Price
- $7.65
- Rating
- 4.7/5
- Reviews
- 26,139
- Age
- 2y ago
Trending
estimated 90-day click momentum
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
- Price
- $10.89
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 3mo ago

Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz
- Price
- $12.39
- Rating
- 4.7/5
- Reviews
- 464
- Age
- 5mo ago

Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack
- Price
- $10.56
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 7mo ago

Neutrogena Hydro Boost Body Gel Cream Moisturizer with Hyaluronic Acid Hydrating Lotion For Sensitive Skin Fragrance Free 8.5 oz
- Price
- $7.65
- Rating
- 4.7/5
- Reviews
- 26,139
- Age
- 2y ago

Neutrogena Hydro Boost Body Gel Cream Hydrating Body Lotion with Hyaluronic Acid for Normal to Dry Skin Lightweight Fragrance-Free Hyaluronic Acid Moisturizer 16 OZ
- Price
- $10.69
- Rating
- 4.7/5
- Reviews
- 11,492
- Age
- 8y ago
Newest
by launch date
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
- Price
- $10.89
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 3mo ago

Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz
- Price
- $12.39
- Rating
- 4.7/5
- Reviews
- 464
- Age
- 5mo ago

Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack
- Price
- $10.56
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 7mo ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.32
- Rating
- 4.5/5
- Reviews
- 2,710
- Age
- 11mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.31
- Rating
- 4.5/5
- Reviews
- 2,787
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
85
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
0%
- Neutrogena65%
- Amazon Basics17%
- Vaseline14%
- Johnson's Baby5%
- Open — no brand owns it (0%)
Demand
Body Gel Moisturizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked
Search terms
Top Body Gel Moisturizer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neutrogena body lotion46K/yr
- neutrogena lotion40K/yr
- body gel39K/yr
- neutrogena hydro boost body gel cream27K/yr
- oil gel24K/yr
- gel oil16K/yr
- neutrogena hydro boost lotion12K/yr
- body gel moisturizer10K/yr
- equate body oil gel20K/yr
- neutrogena hydro boost body lotion9K/yr
Reviews and returns
What reviews say buyers love and hate about Body Gel Moisturizer
We read the reviews and the return reasons for every product selling here.
“Very greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Gel Moisturizer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









