Is body gel moisturizer profitable to sell on Amazon United States?

The niche generates $358K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (44/100).

How competitive is the body gel moisturizer niche?

4 brands and 85 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in body gel moisturizer?

Top complaints mined from reviews: Oily/Greasy, Smell, Size-Overall. The return rate is 0.4%.

What does it cost to enter the body gel moisturizer niche?

Listings span $3.93–$33.09; the average listing price is $12.75 (sweet spot $15–$100). The average incumbent carries 9,152 reviews — the moat a new listing must climb.

body gel moisturizer

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.93–$33.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.75

avg listing price — sweet spot $15–$100

Market size

Good$358K

$358K/yr · 295K searches

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,152.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, body gel moisturizer is a $358K/yr Amazon United States market (295K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

body gel moisturizer market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $319K–$383K; units × avg price
Conversion rate: 9.5%
Avg BSR: #152
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Neutrogena65%
Amazon Basics17%
Vaseline14%
Johnson's Baby5%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 45 weeks — -0.4% search growth over the last 90 days.

Open Trend

Top body gel moisturizer search terms

neutrogena body lotion46K/yr -3.7%7.4% conv.
neutrogena lotion40K/yr +5.8%6.2% conv.
body gel39K/yr +4.2%4.4% conv.
neutrogena hydro boost body gel cream27K/yr +17.5%18.4% conv.
oil gel24K/yr -11.3%7.3% conv.
gel oil16K/yr +13.4%5.1% conv.
neutrogena hydro boost lotion12K/yr +6.0%12.8% conv.
body gel moisturizer10K/yr +0.5%5.8% conv.
equate body oil gel20K/yr -23.0%3.0% conv.
neutrogena hydro boost body lotion9K/yr +1.7%14.4% conv.

All search terms

Top body gel moisturizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neutrogena Hydro Boost Body Gel Cream Hydrating Body Lotion with Hyaluronic Acid for Normal to Dry Skin Lightweight Fragrance-Free Hyaluronic Acid Moisturizer 16 OZ

Neutrogena$10.694.7★11,492 rev

Neutrogena Hydro Boost Body Lotion for Dry Skin Gel Cream with Hyaluronic Acid Moisturizer Fragrance-Free Non-Greasy Lightweight Hydration Oil-Free 16 fl oz

Neutrogena$11.114.7★26,139 rev

Amazon Basics Body Oil Gel with Cocoa Butter Paraben Free for Very Dry Skin 6.8 Fl Oz 1-Pack (Previously Solimo)

Amazon Basics$4.604.6★24,516 rev

Johnsons Baby Oil Gel with Aloe Vera & Vitamin E Hypoallergenic Baby Skin Care 6.5 fl. oz

Johnson's Baby$4.664.8★14,061 rev

Neutrogena Hydro Boost Body Gel Cream Moisturizer with Hyaluronic Acid Hydrating Lotion For Sensitive Skin Fragrance Free 8.5 oz

Neutrogena$7.654.7★26,139 rev

Newest

by launch date

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack

Vaseline$10.89275 rev

3mo ago

Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz

Vaseline$12.39464 rev

5mo ago

Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack

Vaseline$10.56348 rev

7mo ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz

Vaseline$8.322,710 rev

11mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz

Vaseline$8.312,787 rev

1y ago

What buyers say about body gel moisturizer

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“Smells absolutely divine”

Moist/Dry14%

“Super hydrating”

Brightness/Shine/Glow13%

“Glowing skin”

Soft Feel7%

“Goes on smooth”

Quality-Overall7%

“Very reliable and good quality”

Suitability Combination Skin5%

“Very nice n good for my skin”

Suitability Dry Skin4%

“Excellent for dry skin”

Value For Money3%

“Worth buying”

Absorbency2%

“Absorbs very well”

Oily/Greasy2%

“does not leave a greasy residue after”

What buyers complain about

Oily/Greasy11%

“Very greasy”

Smell11%

“Very strong odor”

Size-Overall9%

“the bottle is extremely tiny”

Allergies5%

“Allergic reaction”

Leak-Proof4%

“it will leak”

Adhesion/Stickiness3%

“But, it stays sticky for awhile”

Product Condition3%

“Received used product :”

Absorbency3%

“it does not absorb”

Brightness/Shine/Glow3%

“Less of a shine”

Moist/Dry3%

“not moisturizing”

Top return reasons

Leak-Proof19%

Oily/Greasy14%

Smell14%

Advertised Vs Actual Product9%

Product Condition9%

Size-Overall8%

Adhesion/Stickiness4%