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Body Gel Moisturizer

Fail

The top 5 brands take 100% of clicks, so Body Gel Moisturizer is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$358K/yr295K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
66%top-5 click share · 4 brands · 85 sellers

Flapen Score

Body Gel Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Body Gel Moisturizer is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Gel Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Body Gel Moisturizer 295K times last year and spent an estimated $358K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $358K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
9.5%
Market size, estimated
$358Ka year
Top search term
neutrogena body lotion46K searches a year

02 · Price

A sale here is worth $12.75.

Listings sell for $12.75 on average, from $3.93 to $33.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $12.75 that is $19K to $26K a year per listing.

Average price
$12.75under the $15 to $100 sweet spot
Price range
$3.93–$33.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$19K–$26K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #152 within Creams. It carries 9,152 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#152in Creams
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
9,152per listing
Listings tracked
18

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
78 months

Products

Top Body Gel Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

85

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 217%
  • Brand 314%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Body Gel Moisturizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked

Search terms

Top Body Gel Moisturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neutrogena body lotion46K/yr
  • neutrogena lotion40K/yr
  • body gel39K/yr
  • neutrogena hydro boost body gel cream27K/yr
  • oil gel24K/yr
  • gel oil16K/yr
  • neutrogena hydro boost lotion12K/yr
  • body gel moisturizer10K/yr
  • equate body oil gel20K/yr
  • neutrogena hydro boost body lotion9K/yr

Reviews and returns

What reviews say buyers love and hate about Body Gel Moisturizer

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
11%of negative reviews mention “Oily/Greasy”
0.4%of orders come back
“Very greasy”
A buyer, on “Oily/Greasy”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Body Gel Moisturizer questions

Answered from the same tracked data.